Sales Operations Manager job description

A Sales Operations Manager is responsible for optimizing the sales process and infrastructure to drive revenue growth and operational efficiency, serving as the critical link between sales strategy and execution that enables sales teams to perform at their highest potential.

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What is a Sales Operations Manager?

A Sales Operations Manager is a strategic professional who oversees and enhances the sales infrastructure, processes, and tools that support a company's sales organization. This role focuses on analyzing sales data, improving sales productivity, and implementing technology solutions to streamline operations. They act as a key partner to sales leadership by providing insights and recommendations that inform strategic decisions and drive revenue growth. Essentially, they ensure that the sales team has the resources, systems, and processes needed to operate efficiently and effectively in a competitive market.

What does a Sales Operations Manager do?

Sales Operations Managers perform a variety of critical functions to support and optimize sales performance. They manage and analyze sales data to identify trends, forecast revenue, and measure team productivity. They also oversee the implementation and maintenance of sales technology tools, such as CRM systems, to ensure accurate tracking and reporting. Additionally, they develop and refine sales processes, create training materials for sales teams, and collaborate with other departments like marketing and finance to align strategies and goals. Their work ultimately aims to reduce administrative burdens on sales reps, increase sales efficiency, and support scalable growth for the organization.

Job Overview

The Sales Operations Manager will optimize sales processes, enhance productivity, and drive revenue growth by implementing data-driven strategies and managing sales technology platforms. This role serves as the critical link between sales, marketing, and finance teams to ensure operational excellence and strategic alignment across the organization.

Sales Operations Manager responsibilities include:

1. Develop and maintain sales forecasting models and performance dashboards using CRM analytics 2. Manage sales technology stack including Salesforce, HubSpot, and sales automation tools 3. Implement sales process improvements and territory alignment strategies 4. Analyze sales metrics and KPIs to identify trends and opportunities for optimization 5. Collaborate with finance on sales compensation plans and quota setting 6. Oversee sales data integrity and governance across all systems 7. Provide sales training and enablement on processes and tools 8. Manage sales contract administration and deal desk operations
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Must-Have Requirements

1. Bachelor's degree in Business Administration, Finance, or related field 2. 5+ years of sales operations or revenue operations experience 3. Expert proficiency in Salesforce CRM and sales analytics tools 4. Strong analytical skills with advanced Excel and data visualization capabilities 5. Experience with sales process design and territory management 6. Knowledge of sales compensation structures and quota methodology 7. Proven ability to translate data insights into actionable business recommendations

Preferred Qualifications

1. MBA or advanced degree in Business Analytics 2. Experience with sales enablement platforms (Seismic, Highspot) 3. Background in B2B sales environment with complex sales cycles 4. Certification in Salesforce Administration or similar CRM platforms 5. Experience with sales performance management tools (Xactly, Varicent) 6. Knowledge of CPQ (Configure-Price-Quote) software implementation

Bonus Skills

1. SQL querying and database management experience 2. Python or R programming for advanced sales analytics 3. Experience with sales AI and predictive analytics tools 4. Background in mergers and acquisitions integration for sales teams 5. International sales operations experience across multiple regions 6. Certification in sales methodology (MEDDIC, Challenger Sale, SPIN)

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