A National Sales Manager is responsible for developing and executing strategic sales plans to achieve revenue targets across all regions of the country, driving market expansion and maximizing the company's national market presence through effective leadership of sales teams and distribution channels.
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What is a National Sales Manager?
A National Sales Manager is a senior-level executive who oversees an organization's sales operations across the entire United States. This strategic leadership position is responsible for developing nationwide sales strategies, managing regional sales teams, and driving revenue growth through effective market penetration and customer relationship management. The role serves as the crucial link between corporate sales objectives and field execution, ensuring alignment with overall business goals while maintaining brand consistency across all markets.
What does a National Sales Manager do?
National Sales Managers develop comprehensive sales strategies and set performance targets for multiple regions or territories. They recruit, train, and manage regional sales managers and representatives, providing coaching and performance feedback. They analyze market trends and sales data to identify growth opportunities and adjust strategies accordingly. National Sales Managers establish and maintain relationships with key national accounts and major distributors. They collaborate with marketing teams to develop effective sales materials and campaigns. Additionally, they monitor competitor activities and market conditions to recommend pricing strategies and product positioning. They prepare regular sales forecasts and reports for executive leadership, and manage sales budgets and resource allocation across regions.
Job Overview
We are seeking an experienced National Sales Manager to lead our national sales strategy and drive revenue growth across all territories. This role will be responsible for developing and executing comprehensive sales plans, managing regional sales teams, and building strong relationships with key national accounts. The ideal candidate will have a proven track record of exceeding sales targets in a multi-region environment and possess exceptional leadership skills to inspire and guide our sales force toward achieving ambitious business objectives.
National Sales Manager responsibilities include:
1. Develop and implement national sales strategies to achieve revenue targets and market penetration goals
2. Lead, mentor, and manage regional sales managers and their teams across all territories
3. Establish and maintain relationships with key national accounts and strategic partners
4. Analyze market trends and competitor activities to identify new business opportunities
5. Oversee sales forecasting, budgeting, and reporting for all regions
6. Collaborate with marketing and product development teams to align sales strategies
7. Implement sales training programs and performance metrics to enhance team effectiveness
8. Travel nationally to support regional teams and major client engagements
1. Bachelor's degree in Business Administration, Marketing, or related field
2. 10+ years of progressive sales experience with at least 5 years in a national leadership role
3. Proven track record of achieving and exceeding $50M+ annual sales targets
4. Experience managing multi-region sales teams of 20+ professionals
5. Demonstrated success in developing and executing national sales strategies
6. Strong proficiency with CRM systems (Salesforce, HubSpot) and sales analytics tools
7. Excellent negotiation, presentation, and client relationship management skills
8. Willingness to travel 50-60% nationally
Preferred Qualifications
1. MBA or advanced degree in Business or related field
2. Experience in both B2B and B2C sales environments
3. Background in managing sales teams across diverse geographic regions
4. Experience with enterprise-level account management and complex sales cycles
5. Knowledge of digital sales strategies and e-commerce platforms
6. Previous experience in industries with similar sales cycles and customer acquisition models
7. Certification in advanced sales methodologies (SPIN, Challenger Sale, etc.)
8. Experience with mergers and acquisitions integration from sales perspective
Bonus Skills
1. Bilingual capabilities (Spanish preferred)
2. Experience with international market expansion
3. Strong network of industry contacts and potential clients
4. Expertise in sales compensation design and incentive structures
5. Experience with sales enablement technology implementation
6. Public speaking experience at industry conferences or events
7. Background in sales training and development program creation
8. Knowledge of regulatory compliance in multiple states regarding sales practices
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