A National Account Manager is responsible for managing and growing strategic relationships with key national-level clients to drive revenue growth and market expansion. This role is critical for maintaining the company's competitive edge by ensuring client satisfaction and maximizing the value of our most important partnerships.
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What is a National Account Manager?
A National Account Manager is a senior sales professional who oversees and nurtures relationships with a company's most significant national or multi-regional clients. They serve as the primary point of contact for these strategic accounts, ensuring that the client's needs are met while aligning the partnership with the company's business objectives. This role requires a deep understanding of both the client's industry and the company's products or services, making the National Account Manager essential for long-term revenue growth and customer retention.
What does a National Account Manager do?
A National Account Manager develops and executes account strategies to achieve sales targets and expand business within key national accounts. They identify growth opportunities, negotiate contracts, and collaborate with internal teams to deliver solutions that meet client needs. Additionally, they monitor market trends, analyze account performance, and provide regular reports to stakeholders. Their work ensures client satisfaction, fosters long-term partnerships, and drives sustainable revenue growth for the company.
Job Overview
The National Account Manager will be responsible for developing and maintaining strategic relationships with key national accounts across the United States. This role requires a results-driven professional who can drive revenue growth, negotiate complex contracts, and serve as the primary point of contact for major corporate clients. The ideal candidate will possess exceptional relationship management skills and a proven track record of exceeding sales targets in a national account management capacity.
National Account Manager responsibilities include:
1. Develop and execute strategic account plans for national clients to achieve revenue targets and market penetration goals
2. Build and maintain strong, long-lasting customer relationships with key decision-makers at Fortune 500 and large enterprise accounts
3. Negotiate and manage complex national contracts, pricing agreements, and service level agreements (SLAs)
4. Collaborate with internal teams (marketing, product development, operations) to ensure client needs are met and exceeded
5. Conduct regular business reviews with clients to assess satisfaction, identify growth opportunities, and address challenges
6. Monitor market trends, competitor activities, and industry developments to identify new business opportunities
7. Manage the entire sales cycle from prospecting to contract closure and account expansion
8. Utilize CRM systems (Salesforce, HubSpot) to track account activities, pipeline, and forecast accuracy
1. Bachelor's degree in Business Administration, Marketing, or related field
2. Minimum 5 years of experience in national account management or enterprise sales
3. Proven track record of exceeding $2M+ annual sales quotas
4. Experience negotiating and managing contracts with national retail chains, large distributors, or major corporate accounts
5. Demonstrated ability to develop and execute strategic account plans
6. Proficiency with CRM software (Salesforce preferred) and Microsoft Office Suite
7. Willingness to travel up to 50% nationally to meet with clients
8. Excellent negotiation, presentation, and communication skills
Preferred Qualifications
1. MBA or advanced degree in Business or related field
2. Experience in specific vertical markets (retail, healthcare, technology, or manufacturing)
3. Existing relationships with Fortune 500 companies or major national accounts
4. Experience working with cross-functional teams in matrix organizations
5. Knowledge of contract law and legal compliance requirements
6. Background in solution selling or consultative sales approaches
7. Experience managing accounts with annual values exceeding $5M
8. Industry-specific certifications (e.g., CSP, CPSA, or relevant professional credentials)
Bonus Skills
1. Multilingual capabilities (Spanish preferred for US market)
2. Experience with sales enablement tools and sales analytics platforms
3. Background in managing global accounts or international expansion
4. Expertise in specific industry regulations or compliance requirements
5. Proven ability to mentor and train junior account managers
6. Experience with complex pricing models and financial analysis
7. Strong network within industry associations or professional groups
8. Track record of winning industry awards or recognition for sales excellence
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