Business Development Representative job description
A Business Development Representative (BDR) is a sales professional responsible for generating new business opportunities through proactive outreach and lead qualification. This role is critical for driving pipeline growth and expanding the company's market presence by identifying potential clients and initiating the sales process.
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What is a Business Development Representative?
A Business Development Representative (BDR) is an entry-level sales role focused on the early stages of the sales funnel. BDRs are specialized in outbound prospecting and lead generation, serving as the first point of contact between potential customers and the company. They work closely with Account Executives and marketing teams to identify new market opportunities and build a foundation for revenue growth. Unlike Account Executives who close deals, BDRs specialize in creating qualified opportunities through targeted outreach and research.
What does a Business Development Representative do?
Business Development Representatives primarily focus on prospecting and qualifying leads through various channels including cold calling, email campaigns, and social media outreach. They research target markets and identify potential clients using tools like LinkedIn, CRM systems, and sales intelligence platforms. BDRs conduct initial conversations with prospects to understand their needs, determine fit, and schedule meetings for Account Executives. They also track all activities in CRM systems, collaborate with marketing on lead generation campaigns, and continuously refine their outreach strategies based on performance metrics and market feedback.
Job Overview
The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying, qualifying, and nurturing potential clients. This role serves as the critical first point of contact for prospects, focusing on outbound outreach and initial pipeline development to drive revenue growth for the organization.
Business Development Representative responsibilities include:
1. Execute strategic outbound prospecting campaigns via phone, email, and social channels
2. Qualify leads through targeted questioning and needs assessment
3. Schedule qualified meetings and demos for Account Executives
4. Maintain accurate activity and pipeline tracking in CRM (Salesforce/HubSpot)
5. Research target accounts and identify key decision-makers
6. Collaborate with marketing on lead generation programs and campaign follow-up
7. Achieve monthly/quarterly quota of qualified opportunities
1. 1+ years of sales or business development experience
2. Proven ability to meet or exceed activity metrics and quotas
3. Excellent verbal and written communication skills
4. Strong organizational and time management abilities
5. Proficiency with CRM systems and sales engagement tools
6. Bachelor's degree in Business, Marketing or related field
7. Persistent and resilient attitude toward rejection
Preferred Qualifications
1. 2+ years of B2B sales development experience
2. Experience in SaaS or technology industry
3. Knowledge of MEDDIC or other complex sales methodologies
4. Previous use of sales intelligence tools (ZoomInfo, LinkedIn Sales Navigator)
5. Experience with cold calling and email sequencing strategies
6. Track record of exceeding quota by 20%+ consistently
Bonus Skills
1. Multilingual capabilities (Spanish particularly valuable in US market)
2. Certification in sales methodologies (Sandler, Challenger Sale, etc.)
3. Experience with sales automation tools (Outreach, Salesloft)
4. Existing network in target industry verticals
5. Demonstrated social selling expertise on LinkedIn
6. Experience collaborating with marketing on ABM strategies
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