An Account Supervisor is a senior-level professional who manages key client relationships and oversees the strategic direction of accounts, ensuring client satisfaction and business growth while driving revenue and fostering long-term partnerships that contribute to the agency's success.
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What is a Account Supervisor?
An Account Supervisor is a pivotal role within advertising, marketing, or public relations agencies, acting as the primary liaison between the agency and its key clients. This position involves strategic oversight of client accounts, ensuring that all marketing initiatives align with client objectives and deliver measurable results. Account Supervisors are responsible for maintaining strong client relationships, understanding their business needs, and translating those into effective campaigns. They work closely with internal teams, such as creative, media, and strategy, to develop and execute comprehensive plans that meet client goals. With a focus on both client retention and growth, Account Supervisors play a critical role in driving the agency's revenue and reputation by delivering exceptional service and innovative solutions.
What does a Account Supervisor do?
An Account Supervisor manages and nurtures client relationships, serving as the main point of contact for key accounts. They develop and implement strategic account plans, ensuring that campaigns are executed on time, within budget, and aligned with client objectives. This includes overseeing project timelines, budgets, and deliverables, while coordinating with internal teams like creative, media, and production to ensure seamless execution. Account Supervisors also analyze campaign performance, providing insights and recommendations to optimize results and demonstrate ROI to clients. Additionally, they identify opportunities for account growth, upsell services, and resolve any issues that arise, maintaining client satisfaction and fostering long-term partnerships. Their role is essential in balancing client needs with agency capabilities to achieve mutual success.
Job Overview
The Account Supervisor serves as the primary client relationship manager and strategic lead for assigned accounts. This role requires a seasoned professional with 5+ years of agency experience who can drive client business forward through innovative marketing solutions, budget management, and team leadership. The ideal candidate will demonstrate expertise in developing integrated marketing campaigns while maintaining profitability and client satisfaction.
Account Supervisor responsibilities include:
1. Serve as main day-to-day contact for clients, managing expectations and building trusted advisor relationships
2. Develop comprehensive marketing strategies and integrated campaign plans aligned with client objectives
3. Lead cross-functional teams (creative, media, digital) to ensure flawless campaign execution
4. Manage account budgets ranging from $500K-$2M+, ensuring profitability and accurate forecasting
5. Present strategic recommendations and campaign results to client senior leadership
6. Identify growth opportunities within existing accounts and lead organic growth initiatives
7. Mentor and develop Account Executives and Coordinators reporting directly to this role
1. Bachelor's degree in Marketing, Business, or related field
2. 5+ years of agency account management experience with progressive responsibility
3. Proven track record managing accounts with $500K+ annual budgets
4. Experience developing integrated marketing campaigns across multiple channels
5. Strong financial acumen with experience in budgeting, forecasting, and profitability management
6. Excellent presentation skills with experience presenting to client decision-makers
7. Client relationship management expertise with references demonstrating client satisfaction
Preferred Qualifications
1. Experience in specific verticals: healthcare, technology, or consumer packaged goods
2. Agency experience at recognized full-service marketing or advertising agencies
3. Experience managing teams of 2-5 direct reports
4. Familiarity with project management tools (Workamajig, Basecamp, Asana)
5. Previous experience with account planning and strategy development
6. Experience working with Fortune 500 or large national clients
7. Background in digital marketing and social media campaign management
Bonus Skills
1. MBA or advanced degree in Marketing or Business Administration
2. Certification in Google Analytics, Facebook Blueprint, or other digital marketing platforms
3. Experience with CRM platforms (Salesforce, HubSpot)
4. Bilingual capabilities (Spanish preferred)
5. Industry awards or recognition for campaign excellence
6. Existing client relationships or book of business
7. Public speaking experience at industry conferences or events
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