A Leasing Agent is a real estate professional who markets rental properties, conducts property tours, screens potential tenants, and facilitates lease agreements. They play a critical role in maximizing property occupancy rates and ensuring a smooth tenant acquisition process for property management companies and landlords.
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What is a Leasing Agent?
A Leasing Agent is a specialized real estate professional who represents property owners or management companies in renting residential or commercial spaces. They serve as the primary point of contact for prospective tenants and are responsible for showcasing properties, qualifying applicants, and executing lease contracts. Leasing Agents must possess strong knowledge of local rental markets, fair housing laws, and property features to effectively match tenants with suitable properties. Their expertise directly impacts property occupancy levels and rental income generation.
What does a Leasing Agent do?
Leasing Agents perform multiple critical functions in the rental process. They create and publish property listings across various marketing channels, conduct property tours and highlight unit features, screen applicants through credit and background checks, and negotiate lease terms. Additionally, they prepare lease documentation, collect security deposits, and coordinate move-in procedures. Leasing Agents also maintain relationships with current tenants for lease renewals and act as liaisons between tenants and property management for initial concerns. Their daily activities include responding to inquiries, updating availability reports, and conducting market analyses to recommend competitive pricing strategies.
Job Overview
Leasing Agent responsible for marketing and leasing residential properties, conducting property tours, screening prospective tenants, and facilitating lease agreements. This role requires excellent customer service skills, sales aptitude, and knowledge of fair housing regulations to maximize occupancy and tenant satisfaction.
Leasing Agent responsibilities include:
1. Conduct property tours and showcase apartment features to prospective tenants
2. Process rental applications and conduct tenant screening including credit and background checks
3. Prepare and execute lease agreements and addendums in compliance with state laws
4. Respond to leasing inquiries via phone, email, and in-person visits
5. Maintain accurate records of all leasing activities in property management software
6. Conduct market surveys to ensure competitive pricing and rental rates
7. Coordinate move-in/move-out inspections and document property condition
8. Address prospective tenant concerns and provide solutions to overcome objections
9. Maintain property showings and model units to showcase-ready condition
10. Collect security deposits and first month's rent payments
1. High school diploma or equivalent
2. 1+ years of leasing, sales, or customer service experience
3. Valid driver's license and reliable transportation
4. Basic computer proficiency with Microsoft Office Suite
5. Excellent verbal and written communication skills
6. Knowledge of fair housing laws and regulations
7. Ability to work weekends and flexible hours as needed
8. Strong organizational and time management skills
9. Professional appearance and demeanor
10. Ability to pass background check and drug screening
Preferred Qualifications
1. Associate's or Bachelor's degree in Business, Real Estate, or related field
2. 2+ years of multifamily leasing experience
3. Experience with property management software (Yardi, AppFolio, or RealPage)
4. State real estate license (if required by state regulations)
5. Bilingual skills (Spanish/English)
6. Experience with social media marketing for property promotion
7. Knowledge of local rental market trends and competitors
8. CRM software experience for lead management
9. Previous experience with lease negotiation and renewal processes
10. Certificate in property management or leasing professional designation
Bonus Skills
1. CAM or CAPS certification
2. Experience with luxury property leasing
3. Strong social media marketing skills for property promotion
4. Advanced knowledge of state-specific landlord-tenant laws
5. Experience handling tenant disputes and conflict resolution
6. Ability to create professional marketing materials and property brochures
7. Knowledge of affordable housing programs and requirements
8. Experience with lead generation and conversion tracking
9. Proficiency in multiple property management software systems
10. Community involvement and local business networking experience
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