A Public Relations Assistant supports the development and execution of PR campaigns, media relations, and communication strategies to enhance brand reputation and public perception. This role is crucial for maintaining positive stakeholder relationships and ensuring consistent messaging across all platforms.
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What is a Public Relations Assistant?
A Public Relations Assistant is an entry-level professional who provides administrative and creative support to PR teams. They help manage media inquiries, draft press releases, and assist with event coordination. This role is essential for maintaining organized communication efforts and serves as a foundation for career growth in public relations.
What does a Public Relations Assistant do?
Public Relations Assistants draft and distribute press releases, pitch stories to journalists, and monitor media coverage. They also assist in organizing events, maintain media contact lists, and support crisis communication efforts. Additionally, they help manage social media accounts, track PR campaign performance, and prepare reports for senior team members.
Job Overview
Entry-level PR role supporting media relations, content creation, and communication initiatives for agencies or corporate teams. Ideal for recent graduates seeking hands-on experience in US media landscape and PR campaign execution.
Public Relations Assistant responsibilities include:
1. Draft press releases, media alerts, and pitch letters for US media outlets
2. Maintain media contact databases (e.g., Cision, Muck Rack) and coverage tracking
3. Assist with social media content calendar management and monitoring
4. Support event coordination and press conference logistics
5. Conduct basic media monitoring and coverage reporting using Google Alerts/Meltwater
6. Compile weekly PR metrics and coverage reports for team review
7. Coordinate sample shipments and press kit assembly for media mailings
1. Bachelor's degree in Communications, PR, Journalism or related field
2. 0-2 years PR/communications experience (internships qualify)
3. Strong writing/editing skills with AP Style familiarity
4. Basic social media platform knowledge (Twitter, LinkedIn, Instagram)
5. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
6. US work authorization and local to market (NYC/LA/Chicago preferred)
Preferred Qualifications
1. Previous agency internship or assistant experience
2. Familiarity with PR software (Cision, TrendKite, Critical Mention)
3. Basic graphic design skills (Canva, Adobe Creative Suite)
4. Experience with media monitoring and coverage reporting
5. Knowledge of digital analytics (Google Analytics, social insights)
6. Bilingual abilities (Spanish preferred for US markets)
Bonus Skills
1. HTML/CSS basic website updating skills
2. Video editing capabilities (Premiere Pro, Final Cut)
3. Crisis communications support experience
4. Existing media relationships in local market
5. Event planning certification or experience
6. SEO/SEM knowledge for digital PR initiatives
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