A Fashion Copywriter crafts compelling written content that brings fashion brands to life through product descriptions, marketing campaigns, and brand storytelling. This role is essential for driving consumer engagement, building brand identity, and ultimately increasing sales through persuasive and on-brand messaging.
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What is a Fashion Copywriter?
A Fashion Copywriter is a specialized marketing professional who creates written content specifically for the fashion industry. They combine creative writing skills with deep fashion knowledge to develop brand-appropriate messaging across various platforms. Unlike general copywriters, they must understand seasonal trends, fabric terminology, and fashion aesthetics to effectively communicate a brand's vision. They work closely with creative directors, marketers, and merchandisers to ensure all written content aligns with visual elements and business objectives.
What does a Fashion Copywriter do?
Fashion Copywriters develop engaging product descriptions that highlight features and benefits while maintaining brand voice. They create compelling marketing copy for email campaigns, social media content, and advertising materials. They collaborate with creative teams to develop consistent messaging across all customer touchpoints. Additionally, they adapt content for different target audiences and platforms while ensuring SEO optimization for digital content. They may also participate in brainstorming sessions for campaign concepts and contribute to brand style guide development.
Job Overview
We are seeking a creative and detail-oriented Fashion Copywriter to craft compelling brand stories and product descriptions that resonate with our fashion-forward audience. The ideal candidate will translate fashion trends into engaging copy that drives conversion and brand loyalty across multiple digital platforms.
Fashion Copywriter responsibilities include:
1. Develop persuasive product descriptions, marketing emails, and social media content for fashion collections
2. Collaborate with creative directors and merchandisers to maintain consistent brand voice across all channels
3. Write SEO-optimized copy that improves search visibility and drives e-commerce traffic
4. Create compelling storytelling for lookbooks, campaign launches, and seasonal collections
5. Adapt copy for various platforms including e-commerce site, mobile app, social media, and email marketing
1. 3+ years of professional copywriting experience in fashion or retail industry
2. Portfolio demonstrating strong fashion writing across multiple formats (product descriptions, emails, social)
3. Excellent understanding of fashion terminology, trends, and brand positioning
4. Proven ability to write persuasive, conversion-focused copy that drives sales
5. Bachelor's degree in Journalism, Communications, Fashion Marketing, or related field
Preferred Qualifications
1. Experience working with luxury fashion brands or premium retailers
2. Knowledge of SEO best practices and e-commerce content strategies
3. Familiarity with fashion CRM and email marketing platforms (Klaviyo, Mailchimp)
4. Background in working with fashion photography and visual storytelling
5. Understanding of US fashion market trends and consumer behavior
Bonus Skills
1. Basic knowledge of HTML/CSS for email template editing
2. Experience with fashion content management systems (Salesforce Commerce Cloud, Shopify Plus)
3. Multilingual copywriting abilities (Spanish, French, or Italian)
4. Social media management experience with fashion brand accounts
5. Familiarity with fashion analytics tools (Google Analytics, SEMrush)
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