Marketing job descriptions

What is a Vice President (VP) of Marketing?

A Vice President (VP) of Marketing is a C-suite level executive who oversees all marketing operations and strategic initiatives within an organization. They are responsible for developing and executing comprehensive marketing plans that enhance brand visibility, drive customer engagement, and support business growth. This role requires a blend of creative vision, analytical thinking, and leadership skills to manage teams, budgets, and cross-functional collaborations effectively.

What does a Vice President (VP) of Marketing do?

The VP of Marketing leads the development and implementation of marketing strategies to achieve business goals. They manage market research, brand positioning, digital marketing campaigns, and public relations efforts. Additionally, they oversee budget allocation, performance metrics analysis, and team leadership to ensure marketing activities align with company objectives and drive measurable results.

Job Overview

As Vice President of Marketing, you will lead our marketing vision and strategy to drive brand growth, market penetration, and revenue acceleration. You will oversee all marketing functions including brand management, digital marketing, demand generation, and customer acquisition while building high-performing teams that deliver measurable results in competitive US markets.

Vice President (VP) of Marketing responsibilities include:

Develop and execute comprehensive marketing strategies aligned with business objectives Lead brand positioning, messaging, and market differentiation strategies Oversee multi-channel marketing campaigns (digital, social, email, traditional) Manage marketing budget allocation and ROI optimization across all channels Drive customer acquisition, retention, and lifetime value strategies Lead marketing analytics, performance measurement, and data-driven decision making Build and mentor high-performance marketing teams across multiple disciplines Collaborate with sales, product, and executive teams to drive revenue growth Establish and monitor KPIs for marketing performance and campaign effectiveness Manage agency relationships and vendor partnerships for maximum impact

Must-Have Requirements

15+ years of progressive marketing leadership experience with 5+ years at VP or senior director level Proven track record of developing and executing successful marketing strategies that drive revenue growth Expertise in digital marketing, demand generation, and multi-channel campaign management Demonstrated experience building and leading high-performing marketing teams Strong financial acumen with experience managing multi-million dollar marketing budgets Expert knowledge of marketing analytics, CRM systems, and marketing automation platforms Proven ability to drive brand development and market positioning strategies Experience in B2B and/or B2C marketing with measurable results Bachelor's degree in Marketing, Business, or related field

Preferred Qualifications

MBA or advanced degree in Marketing or Business Administration Experience in technology, SaaS, or fast-growth startup environments Proven success in scaling marketing operations during rapid growth phases Experience with international market expansion and global marketing strategies Background in both B2B and B2C marketing environments Experience with marketing technology stack implementation and optimization Knowledge of emerging marketing trends and technologies in US markets Experience presenting to board members and executive leadership teams

Bonus Skills

Experience with marketing AI and machine learning applications Proven track record of successful IPO or acquisition-related marketing Industry recognition or awards for marketing excellence Strong network of marketing professionals and agency relationships Experience with product marketing and go-to-market strategies Expertise in account-based marketing (ABM) strategies Background in data science or advanced marketing analytics Experience with marketing compliance and regulatory requirements in highly regulated industries

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Vice President (VP) of Marketing job description