What is a Social Media Strategist?
A Social Media Strategist is a marketing professional who specializes in planning, developing, and implementing an organization's overall social media strategy. They are responsible for aligning social media initiatives with broader business objectives, analyzing audience insights, and determining the most effective platforms and content approaches. Unlike social media managers who focus on day-to-day execution, strategists take a big-picture view of how social media can drive brand awareness, customer engagement, and conversion metrics. They typically work with data analytics to measure campaign performance and adjust strategies accordingly, ensuring that social media efforts deliver tangible ROI for the organization.
What does a Social Media Strategist do?
Social Media Strategists perform several key functions: They conduct market research and audience analysis to identify target demographics and their preferences. They develop comprehensive social media strategies that outline goals, key performance indicators, content themes, and platform-specific approaches. They create and manage content calendars that align with marketing campaigns and business objectives. They monitor social media trends, algorithm changes, and competitor activities to adapt strategies accordingly. They collaborate with creative teams to develop engaging content that resonates with target audiences. They analyze performance metrics using tools like Google Analytics and native platform insights to measure ROI and optimize future strategies. They also establish social media guidelines and best practices for brand consistency across all channels.
Job Overview
We are seeking a dynamic Social Media Strategist to develop and execute innovative social media campaigns that drive brand awareness, engagement, and conversion. This role requires a data-driven professional who can leverage social media platforms to build our brand presence and connect with our target audience across the United States.
Social Media Strategist responsibilities include:
