Marketing job descriptions

What is a Social Media Manager?

A Social Media Manager is a marketing professional responsible for managing an organization's online presence across social media platforms. They develop strategic plans to increase brand visibility, foster community engagement, and align social media efforts with broader business objectives. This role requires a blend of creative content development, data analysis, and audience relationship management to effectively represent the brand in digital spaces.

What does a Social Media Manager do?

Social Media Managers create and schedule content across platforms like Facebook, Instagram, Twitter, and LinkedIn. They monitor engagement metrics, respond to comments and messages, and analyze performance data to optimize strategies. Additionally, they develop social media campaigns, collaborate with other departments to ensure brand consistency, and stay updated on platform algorithm changes and industry trends to maintain effective social media presence.

Job Overview

We are seeking a dynamic Social Media Manager to develop and implement our social media strategy across all platforms. This role requires a creative professional who can drive brand awareness, engage our audience, and generate measurable results through innovative social media campaigns and content. The ideal candidate will be data-driven, culturally connected, and adept at leveraging social media trends to achieve business objectives.

Social Media Manager responsibilities include:

1. Develop and execute comprehensive social media strategies across Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms 2. Create, curate, and manage engaging content (text, image, video) that aligns with brand voice and marketing goals 3. Monitor, listen, and respond to users while cultivating community engagement and customer service interactions 4. Implement social media advertising campaigns with targeted audience segmentation and budget optimization 5. Analyze key metrics and prepare performance reports using tools like Google Analytics, Sprout Social, or Hootsuite 6. Stay current with social media trends, tools, applications, and best practices in the US market 7. Collaborate with marketing, sales, and product development teams to ensure brand consistency 8. Manage social media calendar and coordinate with influencers and brand ambassadors

Must-Have Requirements

1. 3+ years of professional social media management experience with portfolio examples 2. Proven success in growing social media audiences and engagement metrics 3. Expertise with major social media platforms and their analytics tools (Meta Business Suite, Twitter Analytics, etc.) 4. Strong content creation skills including graphic design (Canva, Adobe Creative Suite) and video editing capabilities 5. Excellent written and verbal communication skills with ability to adapt brand voice 6. Experience with social media management tools (Hootsuite, Buffer, Sprout Social) 7. Understanding of social media advertising and ability to manage budgets effectively 8. Bachelor's degree in Marketing, Communications, or related field

Preferred Qualifications

1. Experience with social commerce and driving direct sales through social platforms 2. Certification in Google Analytics, Facebook Blueprint, or other relevant credentials 3. Experience with employee advocacy programs and internal social media training 4. Knowledge of SEO principles and content optimization for social media 5. Experience in crisis management and developing social media response protocols 6. Background in A/B testing and conversion rate optimization for social campaigns

Bonus Skills

1. Experience with social listening tools (Brandwatch, Mention, Awario) 2. Basic HTML/CSS knowledge for content customization 3. Experience managing social media for multiple brands or clients simultaneously 4. Knowledge of email marketing integration with social media efforts 5. Experience with influencer relationship management platforms 6. Understanding of accessibility standards for social media content 7. Experience with social media automation and chatbot implementation

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Social Media Manager job description