Social Media Advertising Administrator job description
A Social Media Advertising Administrator is a digital marketing professional who manages and optimizes paid advertising campaigns across social media platforms to drive brand awareness, engagement, and conversions. This role is critical for businesses seeking to maximize their digital presence and achieve measurable ROI through targeted social media advertising strategies.
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What is a Social Media Advertising Administrator?
A Social Media Advertising Administrator is a specialized marketing professional responsible for planning, executing, and managing paid advertising campaigns across various social media platforms. They serve as the bridge between a company's marketing objectives and the technical execution of social media ads, ensuring that advertising budgets are allocated effectively to reach target audiences and achieve business goals. This role requires a unique blend of creative marketing skills and analytical capabilities to navigate the complex landscape of social media advertising algorithms, audience targeting options, and performance metrics.
What does a Social Media Advertising Administrator do?
Social Media Advertising Administrators develop and implement comprehensive advertising strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. They create targeted ad campaigns, set budgets, and optimize ads for maximum performance and return on investment. Their daily responsibilities include conducting audience research, A/B testing ad creatives, analyzing campaign metrics, and preparing performance reports. They also stay updated with platform algorithm changes, emerging advertising trends, and new targeting capabilities to ensure campaigns remain effective and compliant with platform policies. Additionally, they collaborate with content creators and marketing teams to align advertising efforts with broader marketing initiatives and brand messaging.
Job Overview
We are seeking a skilled Social Media Advertising Administrator to develop, implement, and optimize paid social media campaigns across major platforms including Meta, Instagram, TikTok, and LinkedIn. This role requires expertise in audience targeting, budget management, and performance analytics to drive ROI and achieve client acquisition goals in the competitive US digital marketing landscape.
Social Media Advertising Administrator responsibilities include:
1. Develop and execute comprehensive paid social media strategies across Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager
2. Manage daily campaign budgets, bids, and pacing to maximize ROI and meet client KPIs
3. Conduct A/B testing on ad creative, copy, and audience targeting to optimize performance
4. Implement advanced tracking through Facebook Pixel, UTM parameters, and conversion APIs
5. Generate weekly performance reports with actionable insights using Google Analytics and platform-native analytics
6. Collaborate with creative teams to develop high-converting ad assets aligned with brand guidelines
7. Stay current with platform algorithm changes, privacy regulations (CCPA), and emerging social advertising trends
1. 2+ years hands-on experience managing $50k+ monthly ad spend across Meta Business Suite
2. Proficiency in Facebook Ads Manager, including custom audience creation and conversion tracking
3. Demonstrated success achieving ROAS targets and lowering CPA in e-commerce or lead generation
4. Strong analytical skills with experience in Google Analytics 4 and Excel/Google Sheets for data analysis
5. Knowledge of A/B testing methodologies and statistical significance in campaign optimization
6. Understanding of US privacy regulations including CCPA and iOS 14+ tracking limitations
Preferred Qualifications
1. Meta Blueprint Certification or Google Ads Certification
2. Experience with enterprise-level tools like Sprinklr, Hootsuite, or Sprout Social
3. Background in managing campaigns for SaaS, e-commerce, or financial services industries
4. Experience with TikTok Ads Manager and LinkedIn Campaign Manager
5. Knowledge of CRM integration (Salesforce, HubSpot) with social advertising platforms
6. Bachelor's degree in Marketing, Business, or related field
Bonus Skills
1. Python or R skills for advanced data analysis and automation
2. Experience with API integrations and custom tracking solutions
3. Knowledge of video editing tools (Adobe Premiere, CapCut) for quick ad creative iterations
4. Experience managing influencer marketing campaigns alongside paid social
5. Understanding of attribution models (last-click, multi-touch) and incrementality testing
6. Bilingual capabilities (Spanish) for multicultural campaign targeting
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