An SEO Manager is a digital marketing professional responsible for developing and implementing strategies to improve a website's visibility in search engine results, driving organic traffic and enhancing online presence to support business growth and revenue generation.
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What is a SEO Manager?
An SEO Manager is a strategic digital marketing leader who specializes in optimizing websites and content to rank higher in search engine results pages (SERPs). They combine technical expertise with analytical skills and content strategy to increase organic visibility, drive qualified traffic, and ultimately support business objectives through improved search performance. This role requires a deep understanding of search engine algorithms, user intent, and competitive landscape analysis.
What does a SEO Manager do?
An SEO Manager conducts comprehensive keyword research to identify opportunities, performs technical SEO audits to fix website issues, and develops content strategies aligned with search intent. They optimize on-page elements like meta tags and headings, build quality backlinks through outreach, and monitor performance using tools like Google Analytics and Search Console. Additionally, they stay updated with algorithm changes, analyze competitor strategies, and report on key metrics to demonstrate ROI and guide continuous improvement efforts.
Job Overview
We are seeking an experienced SEO Manager to develop and execute comprehensive search engine optimization strategies that drive organic growth and enhance our digital presence. The ideal candidate will possess deep expertise in technical SEO, content optimization, and analytics to improve search rankings and increase qualified traffic across our digital properties.
SEO Manager responsibilities include:
Develop and implement holistic SEO strategies aligned with business objectives
Conduct comprehensive technical SEO audits and implement on-page optimization improvements
Perform keyword research and competitive analysis to identify growth opportunities
Optimize website architecture, metadata, and content for maximum search visibility
Manage link building strategies and digital PR campaigns for authority building
Analyze performance metrics using Google Analytics, Search Console, and other SEO tools
Collaborate with content and development teams to implement SEO best practices
Monitor search algorithm updates and adjust strategies accordingly
Prepare detailed performance reports and present insights to stakeholders
Manage SEO budget and resources effectively
5+ years of hands-on SEO management experience with proven track record
Expert knowledge of technical SEO, including site architecture, crawling, and indexing
Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
Advanced Google Analytics and Search Console implementation and analysis skills
Strong understanding of search algorithms and ranking factors
Experience with HTML, CSS, and JavaScript for technical implementations
Demonstrated success in improving organic search traffic and rankings
Excellent analytical skills and data-driven decision making ability
Preferred Qualifications
Experience with enterprise-level SEO programs and large-scale websites
Knowledge of international SEO and multi-language optimization
Familiarity with Python/R for data analysis and automation
Experience with A/B testing and conversion rate optimization
Background in e-commerce or SaaS SEO environments
Understanding of schema markup and structured data implementation
Experience with local SEO strategies and Google Business Profile management
Bonus Skills
Google Analytics 4 certification and Google Search Console expertise
Experience with enterprise SEO platforms (BrightEdge, Conductor, Searchmetrics)
Knowledge of Core Web Vitals and page experience optimization
Proficiency in data visualization tools (Tableau, Data Studio)
Understanding of machine learning applications in SEO
Experience with API integrations and custom reporting solutions
Public speaking experience at industry conferences or events
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