An SEO Analyst is a digital marketing professional who optimizes websites to improve organic search visibility and drive qualified traffic. This role is critical for businesses as it directly impacts online discoverability, lead generation, and revenue growth through data-driven search engine optimization strategies.
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What is a SEO Analyst?
An SEO Analyst is a specialized digital marketing professional focused on improving a website's visibility in organic (non-paid) search engine results. They combine technical expertise with analytical skills to understand search algorithms, user behavior, and competitive landscapes. Their primary goal is to increase qualified traffic to a website by ensuring it ranks highly for relevant search queries, ultimately supporting business objectives like lead generation and revenue growth.
What does a SEO Analyst do?
An SEO Analyst conducts comprehensive keyword research to identify high-value search terms and creates content strategies around them. They perform technical audits to fix website issues that hinder search engine crawling and indexing, such as slow page speed or poor mobile responsiveness. They analyze performance data using tools like Google Analytics and Search Console to measure campaign effectiveness and identify optimization opportunities. Additionally, they monitor search algorithm updates, track competitor strategies, and make data-driven recommendations to improve rankings and organic traffic.
Job Overview
We are seeking a data-driven SEO Analyst to optimize our digital presence and drive organic growth through strategic search engine optimization. The ideal candidate will analyze performance metrics, implement technical SEO improvements, and develop content strategies to increase search visibility and traffic across key markets.
SEO Analyst responsibilities include:
1. Conduct comprehensive keyword research and competitive analysis to identify growth opportunities
2. Perform technical SEO audits and implement on-page optimization strategies
3. Monitor and analyze website performance using Google Analytics, Search Console, and SEMrush
4. Develop and execute link building and content strategies to improve domain authority
5. Collaborate with content and development teams to implement SEO best practices
6. Track and report on KPIs including organic traffic, rankings, and conversion rates
7. Stay updated with search algorithm changes and industry trends
1. 2+ years of hands-on SEO experience with proven results
2. Proficiency with SEO tools (Google Search Console, SEMrush, Ahrefs, or similar)
3. Strong analytical skills with Google Analytics certification
4. Technical SEO knowledge (schema markup, canonical tags, XML sitemaps)
5. Experience with content optimization and keyword strategy development
6. Understanding of HTML/CSS and website architecture principles
Preferred Qualifications
1. Experience with enterprise-level SEO campaigns
2. Knowledge of international SEO and local search optimization
3. Background in e-commerce or SaaS industry SEO
4. Experience with A/B testing and conversion rate optimization
5. Familiarity with Python or R for data analysis automation
6. Previous work with CMS platforms (WordPress, Shopify, or enterprise solutions)
Bonus Skills
1. Google Analytics 4 certification
2. Experience with JavaScript SEO and single-page applications
3. Knowledge of Core Web Vitals optimization
4. Background in digital PR or outreach campaign management
5. Understanding of voice search and mobile-first optimization
6. Experience with enterprise SEO platforms like BrightEdge or Conductor
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