A Programs Marketing Associate develops and executes strategic marketing initiatives for specific programs or campaigns, driving audience engagement and program adoption. This role is vital for maximizing program visibility, generating qualified leads, and ensuring marketing efforts directly contribute to revenue growth and organizational objectives.
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What is a Programs Marketing Associate?
A Programs Marketing Associate is a specialized marketing professional focused on promoting and supporting specific company programs, products, or initiatives through targeted marketing strategies. They bridge the gap between marketing campaigns and program success by creating tailored messaging, coordinating promotional activities, and analyzing performance metrics to optimize outreach efforts. This role requires a blend of creative marketing skills and analytical thinking to ensure programs reach the right audience and achieve desired outcomes.
What does a Programs Marketing Associate do?
Programs Marketing Associates develop and implement marketing plans for specific programs, including creating content, managing digital campaigns, and coordinating with cross-functional teams. They track and analyze program performance data, generate reports on marketing effectiveness, and make data-driven recommendations for improvement. Additionally, they maintain brand consistency across all program materials and ensure all marketing activities align with overall business goals and target audience needs.
Job Overview
The Programs Marketing Associate will develop and execute strategic marketing programs to drive customer engagement, lead generation, and revenue growth. This role requires a data-driven marketer who can collaborate with cross-functional teams to create impactful campaigns across multiple channels including digital, email, and events.
1. Develop and implement integrated marketing programs to support product launches and business objectives
2. Create and manage marketing campaign calendars and project timelines
3. Collaborate with product, sales, and creative teams to ensure program alignment
4. Execute multi-channel marketing campaigns including email, social media, and digital advertising
5. Track and analyze program performance metrics using marketing automation tools and CRM systems
6. Manage program budgets and optimize spend for maximum ROI
7. Develop targeted content and messaging for different audience segments
8. Coordinate with external agencies and vendors for campaign execution
1. Bachelor's degree in Marketing, Business, or related field
2. 2+ years of experience in marketing program management or campaign execution
3. Proficiency with marketing automation platforms (HubSpot, Marketo, or Pardot)
4. Strong analytical skills with experience in performance measurement and ROI analysis
5. Excellent written and verbal communication skills
6. Experience with CRM systems (Salesforce preferred)
7. Ability to manage multiple projects simultaneously in fast-paced environment
8. Understanding of digital marketing channels and best practices
Preferred Qualifications
1. Experience in B2B marketing or technology industry
2. Certification in marketing automation platforms
3. Experience with ABM (Account-Based Marketing) strategies
4. Knowledge of SEO/SEM and digital advertising platforms
5. Experience with event marketing and trade show coordination
6. Familiarity with content management systems and marketing analytics tools
7. Previous experience in lead generation and nurturing programs
8. Understanding of marketing compliance regulations (CAN-SPAM, GDPR)
Bonus Skills
1. Graphic design skills (Adobe Creative Suite)
2. Video editing and production experience
3. HTML/CSS coding knowledge for email templates
4. Experience with marketing attribution models
5. Multilingual capabilities
6. Public speaking or presentation training
7. Experience with marketing AI tools and predictive analytics
8. Industry-specific certifications (Google Analytics, Facebook Blueprint)
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