A Product Marketing Manager is responsible for developing and executing marketing strategies to drive product adoption and revenue growth, serving as the critical bridge between product development and market success by ensuring products meet customer needs and achieve competitive positioning.
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What is a Product Marketing Manager?
A Product Marketing Manager is a strategic professional who specializes in bringing products to market and driving their commercial success. This role sits at the intersection of product development, marketing, and sales, focusing on understanding target audiences, crafting compelling messaging, and positioning products effectively in competitive landscapes. Unlike traditional marketers who may focus on broad brand awareness, Product Marketing Managers concentrate on specific product launches, feature releases, and ongoing market penetration strategies. They serve as the voice of the customer within the organization while simultaneously being the expert on the product's value proposition in the marketplace.
What does a Product Marketing Manager do?
Product Marketing Managers perform several critical functions throughout the product lifecycle. They conduct comprehensive market research to identify customer pain points, analyze competitor offerings, and determine optimal pricing strategies. They develop go-to-market plans that coordinate cross-functional efforts between product, sales, and marketing teams. These professionals create all product-related content including sales enablement materials, case studies, website copy, and demo scripts. They track product performance metrics, gather customer feedback, and use these insights to inform product development roadmaps. Additionally, they train sales teams on product features and value propositions, ensuring consistent messaging across all customer touchpoints.
Job Overview
We are seeking a strategic Product Marketing Manager to drive go-to-market strategies and product positioning for our portfolio. This role will be responsible for developing compelling messaging, enabling sales teams, and analyzing market trends to ensure our products achieve market leadership and revenue targets in the competitive US market.
1. Develop and execute comprehensive go-to-market strategies for new product launches
2. Create differentiated positioning and messaging that resonates with target buyer personas
3. Conduct competitive analysis and market research to identify market trends and opportunities
4. Develop sales enablement materials including battle cards, product briefs, and demo scripts
5. Collaborate with product management to influence product roadmap based on market feedback
6. Measure and report on product marketing KPIs including market share, win/loss rates, and campaign performance
7. Plan and execute product launch events and webinars for key market segments
1. 5+ years of product marketing experience in B2B technology/SaaS environment
2. Proven track record of successful product launches and go-to-market strategies
3. Strong analytical skills with experience in market research and competitive analysis
4. Excellent written and verbal communication skills with portfolio of marketing collateral
5. Bachelor's degree in Marketing, Business, or related field
6. Experience creating sales enablement materials and training sales teams
7. Proficiency with marketing analytics tools and CRM systems (Salesforce, HubSpot)
Preferred Qualifications
1. MBA or advanced degree in Marketing or Business Administration
2. Experience in SaaS/cloud computing or enterprise software markets
3. Background working with product management teams on roadmap planning
4. Experience with ABM (Account-Based Marketing) strategies
5. Knowledge of product-led growth strategies and frameworks
6. Previous experience in market segmentation and TAM analysis
7. Certification in product marketing (Pragmatic Marketing, Product Marketing Alliance)
Bonus Skills
1. Experience with marketing automation platforms (Marketo, Pardot)
2. Background in pricing strategy development and analysis
3. Proficiency in data visualization tools (Tableau, Power BI)
4. Knowledge of SEO/SEM strategies for product marketing
5. Experience with customer advocacy and reference programs
6. Multilingual capabilities for global market support
7. Public speaking experience at industry conferences and events
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