A PPC Manager is a digital marketing professional who specializes in planning, executing, and optimizing pay-per-click advertising campaigns across platforms like Google Ads and Microsoft Advertising to drive targeted traffic and conversions; they play a critical role in maximizing ROI and ensuring efficient allocation of marketing budgets.
Hiring for this role?
POST THIS JOB FOR FREE
Find more suitable candidates for this role ?
TRY FOR FREE
What is a PPC (Pay Per Click) Manager?
A PPC (Pay Per Click) Manager is a digital marketing specialist responsible for managing paid search and display advertising campaigns. They focus on creating and optimizing ads that appear on search engines and other digital platforms, where advertisers pay a fee each time their ad is clicked. This role requires expertise in keyword research, bid management, ad copywriting, and data analysis to ensure campaigns meet specific performance goals such as lead generation, sales, or brand awareness. PPC Managers work with platforms like Google Ads, Microsoft Advertising, and social media advertising tools to drive targeted traffic and achieve measurable results for businesses.
What does a PPC (Pay Per Click) Manager do?
A PPC Manager develops and implements paid advertising strategies by conducting keyword research, creating compelling ad copy, and setting up campaigns on platforms like Google Ads. They monitor campaign performance daily, adjusting bids and budgets to optimize for key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Additionally, they perform A/B testing on ads and landing pages, analyze data to identify trends and opportunities, and prepare detailed reports on campaign results. PPC Managers also stay updated with industry trends and platform changes to ensure compliance and maximize effectiveness, collaborating with other marketing teams to align PPC efforts with overall business objectives.
Job Overview
We are seeking an analytical and results-driven PPC Manager to develop, implement, and optimize our pay-per-click advertising campaigns across various digital platforms. The ideal candidate will have proven experience in managing large-scale PPC budgets, driving ROI-positive campaigns, and staying ahead of industry trends in the competitive US digital marketing landscape.
PPC (Pay Per Click) Manager responsibilities include:
1. Develop and execute comprehensive PPC strategies across Google Ads, Microsoft Advertising, and social media platforms
2. Manage monthly budgets exceeding $50K while maintaining target ROAS and CPA metrics
3. Conduct thorough keyword research, audience targeting, and competitive analysis
4. Implement and optimize conversion tracking, Google Analytics 4, and Google Tag Manager
5. Perform A/B testing for ad copy, landing pages, and bidding strategies
6. Create detailed performance reports with actionable insights for stakeholders
7. Stay current with platform updates, industry trends, and algorithm changes
1. 3+ years of hands-on experience managing PPC campaigns with minimum $30K monthly budget
2. Google Ads certification and proven platform expertise
3. Proficiency in Google Analytics 4 and conversion tracking implementation
4. Strong analytical skills with experience in Excel/Sheets for data analysis
5. Demonstrated success in improving ROAS and reducing CPA metrics
6. Experience with A/B testing and landing page optimization
7. Knowledge of SEO principles and their integration with PPC strategies
Preferred Qualifications
1. Bachelor's degree in Marketing, Business, or related field
2. Experience with enterprise-level PPC management tools (Kenshoo, Marin, Search Ads 360)
3. Background in e-commerce or lead generation environments
4. Microsoft Advertising and Amazon Advertising platform experience
5. Experience managing social media advertising campaigns (Meta, LinkedIn, TikTok)
6. Knowledge of scripting and automation for PPC management
7. Experience with A/B testing tools (Optimizely, VWO)
Bonus Skills
1. Google Analytics 4 certification
2. Experience with Python or JavaScript for PPC automation
3. Knowledge of SQL for advanced data analysis
4. Experience with CRO (Conversion Rate Optimization) strategies
5. Familiarity with attribution modeling and multi-touch attribution
6. Previous agency experience managing multiple client accounts
7. Experience with enterprise-level budget management ($100K+ monthly)
Real-time search for over 900 million precise talents globally, covering more than 200 countries and regions.
All categories
Ready to Hire?
Real-time search for over 900 million precise talents globally, covering more than 200 countries and regions.
Are you ready to innovate your recruitment process?
Join thousands of leading companies and experience the next generation of intelligent recruitment
No credit card required ｜ 7-day full-featured trial ｜ Dedicated customer support
Frequently Asked Questions
Your questions, answered
Everything you need to know about TalentSeek and how itcan transform your hiring process.
What is TalentSeek
TalentSeek is an AI-powered global recruitment platform designed to make hiring talent worldwide faster, smarter, and more affordable. Powered by advanced AI Agents, TalentSeek helps companies effortlessly connect with top professionals across borders — breaking human network limits and reducing hiring costs. Start hiring globally with ease. One platform, endless talent.
Who can use TalentSeek ?
TalentSeek is built for recruiters. If you are searching for Global Talent or hard-to-find talent, TalentSeek is a fit for you. We work with companies ranging from Fortune 500 to boutique recruiting agencies — and hopefully, you too.
What distinguishes TalentSeek from other recruitment tools?
TalentSeek is an AI-driven global recruitment platform that enables real-time searching of over 900 million job seekers across more than 200 countries and regions. This platform empowers companies to effortlessly connect with top professionals beyond borders, breaking the limitations of personal networks and reducing hiring costs.
Does TalentSeek have access to global candidate data?
Yes. TalentSeek has 900 million profiles across the globe from dozens of data sources. Covers over 200 countries and regions worldwide.We continue to add region-specific sources to enhance global coverage.
Is there a free trial available for TalentSeek?
Yes. To get started, use the "Start for Free" button to open the platform. Then, sign up or log in to access your account.
