A Media Assistant provides crucial support to media teams by coordinating administrative tasks, managing communications, and assisting with content preparation, ensuring smooth operations and timely execution of media projects while enhancing organizational efficiency.
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What is a Media Assistant?
A Media Assistant is an entry-level professional who supports media departments or teams in various administrative, organizational, and creative tasks. They work closely with media planners, coordinators, or managers to ensure that media campaigns and projects run efficiently. This role is foundational for those looking to build a career in media, advertising, or communications, offering hands-on experience with industry tools, processes, and team dynamics.
What does a Media Assistant do?
A Media Assistant handles a range of responsibilities to support media operations. They assist in scheduling meetings, maintaining media calendars, and organizing project files. They help compile reports, track campaign performance metrics, and conduct basic market research. Additionally, they may draft communications, coordinate with internal teams or external vendors, and ensure that media materials are properly archived and accessible. Their role is essential for keeping media projects on track and facilitating clear communication within the team.
Job Overview
Entry-level position supporting media planning and buying teams in executing advertising campaigns across traditional and digital channels. Ideal for candidates seeking to build foundational media industry knowledge while assisting in campaign coordination, performance tracking, and vendor management.
Media Assistant responsibilities include:
1. Assist in compiling media research and audience data for campaign planning
2. Monitor campaign performance metrics across TV, radio, digital, and print channels
3. Process insertion orders and maintain accurate campaign documentation
4. Coordinate with media vendors for asset delivery and scheduling confirmation
5. Prepare weekly performance reports using Nielsen, Comscore, or similar media metrics tools
6. Support media buyers in negotiating rates and securing optimal media placements
7. Maintain organized records of client media budgets and expenditure tracking
8. Assist in post-campaign analysis and reconciliation processes
1. Bachelor's degree in Marketing, Communications, or related field
2. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
3. Basic understanding of media metrics and advertising terminology
4. Strong organizational skills and attention to detail
5. Excellent written and verbal communication abilities
6. Ability to manage multiple tasks in fast-paced agency environment
7. 0-2 years of relevant internship or work experience in advertising/media
Preferred Qualifications
1. Previous internship experience at advertising agency or media company
2. Familiarity with media planning software (MRI Simmons, Kantar, MediaOcean)
3. Knowledge of digital media platforms (Google Ads, Facebook Business Manager)
4. Experience with social media analytics tools and reporting
5. Understanding of programmatic advertising and RTB ecosystems
6. Basic data analysis skills using Excel pivot tables and formulas
Bonus Skills
1. Certification in Google Analytics or Google Ads
2. Experience with marketing automation platforms (HubSpot, Marketo)
3. Knowledge of SEO/SEM strategies and implementation
4. Familiarity with CRM systems (Salesforce, HubSpot CRM)
5. Video editing or graphic design skills (Adobe Creative Suite)
6. Previous experience with media budget tracking or invoice processing
7. Multilingual capabilities for diverse market campaigns
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