Marketing job descriptions

What is a Marketing Manager?

A Marketing Manager is a strategic professional responsible for overseeing all marketing activities within an organization. They analyze market trends, identify target audiences, and develop comprehensive marketing strategies to promote products or services. This role requires a blend of creative thinking and analytical skills to build brand recognition and drive business growth. Marketing Managers typically work closely with sales, product development, and executive teams to ensure alignment with overall business objectives.

What does a Marketing Manager do?

Marketing Managers develop and implement marketing strategies across various channels including digital, social media, email, and traditional advertising. They conduct market research to identify opportunities, create budgets, and measure campaign performance using key metrics. Additionally, they manage marketing teams, coordinate with external agencies, and optimize marketing efforts based on data analysis to maximize ROI and achieve business goals.

Job Overview

We are seeking a strategic Marketing Manager to develop and execute comprehensive marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will be responsible for managing our marketing mix, analyzing market trends, and optimizing strategies to achieve business objectives in the competitive US market.

Marketing Manager responsibilities include:

1. Develop and implement integrated marketing strategies across digital and traditional channels 2. Manage marketing budget allocation and ROI analysis for all campaigns 3. Lead brand positioning and messaging development for target audiences 4. Oversee marketing automation platforms (HubSpot/Marketo) and CRM integration 5. Conduct market research and competitive analysis to identify growth opportunities 6. Manage cross-functional teams including content, social media, and paid advertising 7. Track and report on KPIs including CAC, LTV, conversion rates, and marketing attribution 8. Optimize customer journey mapping and lead nurturing processes 9. Manage agency relationships and vendor selection processes 10. Implement A/B testing and conversion rate optimization strategies

Must-Have Requirements

1. Bachelor's degree in Marketing, Business, or related field 2. 5+ years of progressive marketing experience with 2+ years in management role 3. Proven track record of developing successful marketing campaigns 4. Expertise in digital marketing channels (SEO, SEM, social media, email marketing) 5. Experience with marketing analytics tools (Google Analytics, Tableau, or similar) 6. Demonstrated budget management and ROI optimization skills 7. Strong understanding of US consumer behavior and market dynamics 8. Excellent communication and presentation skills 9. Experience with marketing automation platforms 10. Ability to analyze data and make data-driven decisions

Preferred Qualifications

1. MBA or advanced degree in Marketing 2. Experience in B2C marketing within competitive US industries 3. Certification in Google Analytics, HubSpot, or similar platforms 4. Experience managing teams of 3+ marketing professionals 5. Background in e-commerce or SaaS marketing environments 6. Experience with account-based marketing strategies 7. Knowledge of emerging marketing technologies and AI tools 8. Experience with brand management and trademark protection 9. Background in crisis management and public relations 10. Multichannel campaign management experience

Bonus Skills

1. Advanced certification in digital marketing (Google, HubSpot, Facebook) 2. Experience with marketing attribution modeling 3. Proficiency in marketing stack integration (CRM/MAP/analytics) 4. Background in international marketing expansion 5. Experience with influencer marketing programs 6. Knowledge of compliance regulations (CAN-SPAM, GDPR, CCPA) 7. Multilingual capabilities for diverse market outreach 8. Experience with marketing during IPO or major funding rounds 9. Published industry thought leadership content 10. Experience with nonprofit or cause-related marketing

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Marketing Manager job description