A Marketing Events Coordinator is responsible for planning, organizing, and executing marketing events to promote brand awareness and generate leads, playing a crucial role in driving customer engagement and supporting the company's overall marketing strategy.
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What is a Marketing Events Coordinator?
A Marketing Events Coordinator is a professional who specializes in planning and executing events that support a company's marketing objectives. This role involves coordinating various aspects of events, from logistics and vendor management to promotional activities and attendee engagement. The coordinator works closely with the marketing team to ensure that events align with brand messaging and contribute to lead generation and customer retention efforts.
What does a Marketing Events Coordinator do?
A Marketing Events Coordinator manages the end-to-end process of marketing events, including researching and selecting venues, coordinating with vendors, managing budgets, and promoting events through various channels. They also handle on-site logistics, such as registration and attendee experience, and post-event activities like follow-up communications and performance analysis. Additionally, they collaborate with internal teams and external partners to ensure events meet marketing goals and provide a return on investment.
Job Overview
The Marketing Events Coordinator will be responsible for planning, organizing, and executing a wide range of marketing events across the United States, including trade shows, conferences, product launches, and corporate events. This role requires a strategic thinker with exceptional organizational skills to create memorable brand experiences that drive customer engagement and support business objectives.
1. Plan and execute 15-20 marketing events annually across various US markets
2. Manage event budgets ranging from $10,000 to $100,000 per event
3. Coordinate with vendors, venues, and internal stakeholders for seamless event execution
4. Develop pre-and post-event marketing campaigns to maximize attendance and engagement
5. Track and report on event ROI using metrics such as lead generation, customer acquisition cost, and brand awareness lift
6. Manage event registration platforms and attendee communication
7. Coordinate logistics including travel, accommodations, and equipment for event teams
8. Ensure brand consistency across all event touchpoints and materials
1. Bachelor's degree in Marketing, Communications, or related field
2. 2-3 years of event coordination experience in US markets
3. Proficiency with event management software (Cvent, Eventbrite, or similar)
4. Strong budget management skills with experience managing $50K+ event budgets
5. Excellent communication and interpersonal skills
6. Ability to travel 30-40% domestically
7. Proven track record of executing successful B2B or B2C events
8. Knowledge of US event regulations and compliance requirements
Preferred Qualifications
1. Experience with virtual/hybrid event platforms (Zoom Events, Hopin, etc.)
2. CRM integration experience (Salesforce, HubSpot)
3. Background in specific industries: tech, healthcare, or financial services events
4. Certification in event planning (CMP, CSEP)
5. Experience with event marketing analytics tools
6. Existing vendor relationships in major US event markets
7. Multilingual capabilities for diverse US audience engagement
Bonus Skills
1. Experience securing celebrity speakers or industry influencers
2. Crisis management experience handling event emergencies
3. Social media amplification strategies for events
4. Sponsorship acquisition and management expertise
5. Knowledge of accessibility compliance (ADA requirements)
6. Green event/sustainability certification
7. Experience with event gamification strategies
8. Augmented reality/virtual reality event integration experience
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