A Marketing Copywriter crafts compelling written content that drives brand engagement and conversions, serving as the strategic voice that transforms marketing objectives into persuasive customer communications that directly impact revenue growth.
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What is a Marketing Copywriter?
A Marketing Copywriter is a specialized professional who creates persuasive written content for various marketing channels. They combine creative writing skills with strategic marketing knowledge to develop copy that resonates with target audiences, builds brand identity, and drives customer action. Unlike general writers, marketing copywriters specifically focus on content that supports business objectives and conversion goals.
What does a Marketing Copywriter do?
Marketing Copywriters develop and execute copywriting strategies across multiple platforms including websites, email campaigns, social media, advertisements, and product descriptions. They collaborate with marketing teams to understand target audiences, craft compelling messaging that aligns with brand voice, and optimize content for both SEO and conversion rates. Additionally, they conduct market research, A/B test copy variations, and ensure all content maintains consistency with the company's marketing strategy and brand guidelines.
Job Overview
We are seeking a creative and strategic Marketing Copywriter to develop compelling content that drives brand engagement and conversion across multiple channels. The ideal candidate will craft persuasive copy for digital campaigns, social media, email marketing, and web content while maintaining brand voice consistency and optimizing for SEO performance.
Marketing Copywriter responsibilities include:
1. Develop and execute copywriting strategies for digital marketing campaigns across social media, email, and web platforms
2. Create high-converting landing pages, product descriptions, and advertising copy that aligns with brand guidelines
3. Collaborate with marketing team to develop content calendars and ensure consistent messaging across all channels
4. Optimize all copy for SEO, including meta descriptions, title tags, and content marketing pieces
5. Write engaging email campaigns, including subject lines, body copy, and CTAs that drive open and click-through rates
6. Adapt tone and style for different target audiences and marketing objectives
7. Conduct A/B testing on copy variations to optimize performance metrics
8. Proofread and edit content to ensure accuracy, clarity, and grammatical correctness
1. Bachelor's degree in Marketing, Communications, Journalism, or related field
2. 3+ years of professional copywriting experience in marketing or advertising
3. Portfolio demonstrating successful marketing campaigns and conversion-focused copy
4. Proficiency in SEO best practices and keyword optimization techniques
5. Experience with digital marketing platforms including email marketing tools and CMS systems
6. Strong understanding of brand voice development and consistency
7. Excellent proofreading and editing skills with attention to detail
8. Ability to work under tight deadlines and manage multiple projects simultaneously
Preferred Qualifications
1. Experience in B2C marketing copywriting across e-commerce or retail sectors
2. Background working with major brands in competitive consumer markets
3. Knowledge of marketing analytics tools (Google Analytics, HubSpot, or similar)
4. Experience with social media advertising copy and platform-specific best practices
5. Familiarity with UX writing principles and conversion rate optimization
6. Previous agency experience working with multiple client accounts
7. Understanding of compliance requirements for regulated industries (financial services, healthcare, etc.)
Bonus Skills
1. Certification in Google Analytics or digital marketing platforms
2. Experience with marketing automation tools (Marketo, Pardot, or similar)
3. Background in technical writing or product documentation
4. Multilingual copywriting abilities (particularly Spanish for US markets)
5. Video script writing and storyboard development experience
6. Knowledge of accessibility standards for digital content (WCAG guidelines)
7. Experience with A/B testing platforms and data-driven copy optimization
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