Marketing Coordinator job description

What is a Marketing Coordinator?

A Marketing Coordinator is an entry to mid-level marketing professional responsible for assisting in the development and implementation of marketing strategies. They work closely with marketing managers and other team members to execute campaigns, manage projects, and ensure that marketing activities are completed on time and within budget. This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment. Marketing Coordinators often serve as the central point of contact for internal and external stakeholders, facilitating smooth communication and collaboration across departments.

What does a Marketing Coordinator do?

Marketing Coordinators perform a wide range of tasks to support marketing initiatives. They assist in creating and distributing marketing materials, such as brochures, emails, and social media content. They help organize events, trade shows, and webinars, coordinating logistics and ensuring everything runs smoothly. Additionally, they conduct market research to identify trends and gather insights, manage databases and CRM systems to track leads and customer interactions, and analyze campaign performance metrics to measure effectiveness. They also handle administrative duties, such as scheduling meetings, preparing reports, and managing budgets, to keep marketing operations efficient and aligned with company goals.

Job Overview

The Marketing Coordinator will support the development and execution of marketing campaigns across digital and traditional channels. This role requires a detail-oriented professional who can manage multiple projects simultaneously while maintaining brand consistency and driving customer engagement in the competitive US market.

Marketing Coordinator responsibilities include:

Must-Have Requirements

Preferred Qualifications

Bonus Skills