Marketing Associate job description

A Marketing Associate is a dynamic professional who supports the development and execution of marketing campaigns across various channels to drive brand awareness and customer engagement. This role is crucial for businesses as it helps generate leads, increase sales, and build lasting relationships with target audiences, ultimately contributing to the company's growth and market presence.

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What is a Marketing Associate?

A Marketing Associate is an entry to mid-level professional in the marketing department who assists in implementing marketing strategies and tactics. They work under the supervision of marketing managers or directors and are involved in a variety of tasks that support the overall marketing goals of the organization. This role is ideal for individuals looking to build a career in marketing, as it provides hands-on experience with campaign management, digital marketing tools, and analytics. Marketing Associates often collaborate with other teams, such as sales and creative, to ensure cohesive and effective marketing efforts.

What does a Marketing Associate do?

Marketing Associates are responsible for supporting the planning and execution of marketing campaigns. This includes conducting market research to identify trends and customer preferences, assisting in the creation of content for social media, email newsletters, and blogs, and monitoring campaign performance using analytics tools. They also help organize events, manage social media accounts, and coordinate with external vendors or partners. Additionally, Marketing Associates may be involved in analyzing data to measure the effectiveness of marketing initiatives and providing reports to senior team members. Their day-to-day tasks ensure that marketing activities run smoothly and align with the company's objectives.

Job Overview

As a Marketing Associate, you will support the development and execution of marketing campaigns across digital and traditional channels. This entry-level role is perfect for a creative and analytical thinker who wants to contribute to brand growth, customer engagement, and lead generation in a fast-paced US market environment.

Marketing Associate responsibilities include:

1. Assist in the creation and scheduling of content for social media platforms (Meta, Instagram, TikTok, LinkedIn) 2. Support email marketing campaigns through platforms like Mailchimp or HubSpot, including list segmentation and performance tracking 3. Conduct market research and competitive analysis to identify trends and opportunities 4. Monitor and report on campaign performance metrics using Google Analytics and other analytics tools 5. Collaborate with the sales team to develop lead generation strategies and track conversion rates 6. Help organize and coordinate virtual and in-person marketing events and webinars 7. Manage and update content on the company website using CMS like WordPress
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Must-Have Requirements

1. Bachelor's degree in Marketing, Business, Communications, or related field 2. 1-2 years of marketing experience (including internships) in the US market 3. Proficiency with social media platforms and digital marketing tools 4. Strong written and verbal communication skills 5. Basic understanding of SEO principles and Google Analytics 6. Ability to work in a fast-paced, collaborative environment 7. Legal authorization to work in the United States

Preferred Qualifications

1. Experience with marketing automation platforms (HubSpot, Marketo, or Pardot) 2. Familiarity with graphic design tools (Canva, Adobe Creative Suite) 3. Knowledge of CRM systems (Salesforce, HubSpot CRM) 4. Previous experience with A/B testing and conversion rate optimization 5. Understanding of paid social media advertising on Meta Business Manager 6. Experience creating marketing reports and presenting findings to team members

Bonus Skills

1. Google Analytics or Google Ads certification 2. Basic HTML/CSS skills for email and web content customization 3. Video editing capabilities using tools like CapCut or Adobe Premiere Rush 4. Experience with marketing in specific US regional markets 5. Multilingual abilities (particularly Spanish for diverse US market outreach) 6. Previous success in growing social media engagement or email list subscribers by measurable percentages

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