A Junior SEM/SEO Specialist is an entry-level digital marketing professional who assists in managing search engine marketing campaigns and optimizing website content for organic search visibility. This role helps businesses increase their online presence, drive targeted traffic, and generate leads through cost-effective search strategies.
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What is a Junior SEM/SEO Specialist?
A Junior SEM/SEO Specialist is an entry-level digital marketing professional who supports the planning, execution, and optimization of search engine marketing (SEM) and search engine optimization (SEO) initiatives. This role typically works under the guidance of senior team members to help improve a company's visibility in search engine results pages (SERPs) through both paid and organic methods. The position serves as a foundation for building expertise in keyword research, analytics, and digital advertising platforms while contributing to the overall digital marketing strategy.
What does a Junior SEM/SEO Specialist do?
A Junior SEM/SEO Specialist assists in conducting keyword research and analysis to identify opportunities for content optimization and paid search campaigns. They help monitor and report on campaign performance using tools like Google Analytics, Google Ads, and SEO platforms. They support the implementation of on-page SEO elements including meta tags, headers, and content optimization. They assist in managing paid search campaigns by helping with bid management, ad copy testing, and performance tracking. They also contribute to technical SEO efforts by helping identify site issues and supporting implementation of fixes. Additionally, they stay updated with search engine algorithm changes and industry trends to ensure strategies remain effective.
Job Overview
Entry-level digital marketing role focused on executing search engine marketing (SEM) and search engine optimization (SEO) strategies to drive organic and paid traffic growth. Ideal for candidates with foundational knowledge of Google Ads, keyword research, and analytics looking to develop expertise in search marketing within the US digital landscape.
1. Conduct keyword research and analysis using SEMrush, Ahrefs, or similar tools
2. Assist in managing Google Ads campaigns with monthly budgets up to $10K
3. Optimize landing pages for conversion rate optimization (CRO) and quality score improvement
4. Perform technical SEO audits using Screaming Frog or Sitebulb
5. Track and report key performance metrics (CTR, CPC, conversion rates) in Google Analytics 4
6. Implement on-page SEO elements including meta tags, header structure, and internal linking
7. Monitor search engine rankings and organic traffic growth for target keywords
8. Support content teams with SEO recommendations for blog posts and web pages
1. 1-2 years experience with Google Ads or SEO (including internships)
2. Proficiency in Google Analytics 4 and Google Search Console
3. Basic understanding of HTML, CSS, and website structure
4. Demonstrated ability to analyze data and draw actionable insights
5. Familiarity with keyword research tools (Google Keyword Planner, SEMrush, or similar)
6. Bachelor's degree in Marketing, Business, or related field
7. Knowledge of SEO best practices and Google's Webmaster Guidelines
8. Strong written communication skills for creating compelling ad copy
Preferred Qualifications
1. Google Ads Certification or Google Analytics Certification
2. Experience with A/B testing platforms (Optimizely, VWO)
3. Knowledge of local SEO strategies for US markets
4. Familiarity with CRM platforms (HubSpot, Salesforce)
5. Experience with e-commerce SEO for US-based retailers
6. Understanding of schema markup and structured data
7. Previous agency experience or client-facing role
8. Knowledge of Core Web Vitals and page experience factors
Bonus Skills
1. Python or R skills for data analysis automation
2. Experience with enterprise SEO platforms (BrightEdge, Conductor)
3. Google Tag Manager implementation experience
4. Understanding of JavaScript frameworks and their impact on SEO
5. Previous success managing SEM campaigns with ROAS exceeding 300%
6. Experience with voice search optimization strategies
7. Knowledge of Amazon Advertising or Microsoft Advertising
8. Multilingual capabilities for multicultural US market targeting
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