Junior Copywriter job description

A Junior Copywriter is an entry-level creative professional responsible for crafting compelling written content across various marketing channels, helping businesses effectively communicate their brand message and drive customer engagement through persuasive storytelling.

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What is a Junior Copywriter?

A Junior Copywriter is an entry-level marketing professional who specializes in creating written content for various advertising and marketing materials. They work under the guidance of senior copywriters and creative directors to develop compelling copy that aligns with brand voice and marketing objectives. This role serves as a foundational position for individuals beginning their career in advertising, content creation, or marketing communications, providing hands-on experience in developing persuasive messaging for different audiences and platforms.

What does a Junior Copywriter do?

A Junior Copywriter primarily creates and edits written content for various marketing channels including websites, social media, email campaigns, print materials, and advertisements. They collaborate with the marketing team to develop concepts that resonate with target audiences while maintaining brand consistency. Their responsibilities include conducting research on industry trends, proofreading content for errors, adapting messaging for different platforms, and assisting with content strategy development. They also participate in brainstorming sessions, revise copy based on feedback from senior team members, and ensure all content meets quality standards and project deadlines.

Job Overview

Entry-level creative role responsible for developing compelling written content across various marketing channels. The Junior Copywriter will collaborate with the creative team to produce engaging copy that aligns with brand voice and drives audience engagement.

Junior Copywriter responsibilities include:

1. Write clear, concise, and compelling copy for digital platforms including websites, social media, and email campaigns 2. Assist in developing creative concepts for marketing campaigns and advertising materials 3. Proofread and edit content to ensure grammatical accuracy and brand consistency 4. Collaborate with art directors and senior copywriters to develop integrated marketing materials 5. Adapt writing style for different target audiences and marketing channels 6. Participate in brainstorming sessions and contribute creative ideas 7. Research industry trends and competitor content strategies 8. Maintain brand voice consistency across all written materials
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Must-Have Requirements

1. Bachelor's degree in English, Journalism, Communications, or related field 2. 0-2 years of professional writing experience 3. Portfolio demonstrating strong writing skills and creative thinking 4. Excellent command of English grammar, spelling, and punctuation 5. Basic understanding of digital marketing principles 6. Ability to work collaboratively in a fast-paced environment 7. Strong time management and organizational skills 8. Proficiency in Microsoft Office Suite and Google Docs

Preferred Qualifications

1. Experience with content management systems (WordPress, HubSpot) 2. Familiarity with SEO best practices and keyword optimization 3. Previous internship experience in advertising or marketing agency 4. Knowledge of social media platforms and their content requirements 5. Understanding of brand development and tone consistency 6. Experience with basic graphic design tools (Canva, Adobe Creative Suite) 7. Background in writing for multiple industries or verticals 8. Familiarity with AP Style or Chicago Manual of Style

Bonus Skills

1. Experience with A/B testing and performance analytics 2. Basic HTML/CSS knowledge for web content formatting 3. Video script writing experience 4. Multilingual capabilities (Spanish particularly valuable in US market) 5. Experience with email marketing platforms (Mailchimp, Constant Contact) 6. Knowledge of accessibility standards for digital content 7. Experience writing for voice search optimization 8. Understanding of UX writing principles for digital products

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