An Inbound Marketing Manager is responsible for developing and executing strategies to attract, engage, and delight customers through valuable content and experiences, ultimately driving organic growth and building a loyal customer base for the company.
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What is a Inbound Marketing Manager?
An Inbound Marketing Manager is a strategic professional who specializes in attracting potential customers through non-interruptive, value-driven marketing methods such as content creation, SEO, social media, and email campaigns. This role focuses on building trust and establishing long-term relationships with the target audience by providing relevant information and solutions that address their needs and pain points. Unlike traditional outbound marketing, which often involves cold outreach, inbound marketing aims to draw customers in naturally, making the approach more customer-centric and effective in today's digital landscape.
What does a Inbound Marketing Manager do?
An Inbound Marketing Manager develops and implements comprehensive inbound marketing strategies to generate leads and nurture them through the sales funnel. They create and manage content across various channels, including blogs, social media, email newsletters, and webinars, ensuring it aligns with the audience's interests and search intent. Additionally, they optimize content for search engines (SEO) to improve organic visibility, analyze performance metrics using tools like Google Analytics and CRM software, and collaborate with sales teams to ensure a seamless customer journey from attraction to conversion.
Job Overview
We are seeking a strategic Inbound Marketing Manager to develop and execute comprehensive inbound marketing strategies that drive qualified traffic, generate leads, and accelerate revenue growth. This role requires expertise in content creation, SEO optimization, lead nurturing, and performance analytics to build a robust digital presence and convert prospects into loyal customers.
1. Develop and implement multi-channel inbound marketing strategies aligned with business objectives
2. Create and optimize SEO-driven content including blog posts, whitepapers, case studies, and landing pages
3. Manage end-to-end email marketing campaigns and lead nurturing workflows
4. Analyze marketing performance metrics using HubSpot, Google Analytics, and CRM data
5. Optimize conversion paths through A/B testing and user experience improvements
6. Collaborate with sales teams to ensure lead quality and implement SLAs
7. Manage content calendar and oversee social media amplification strategies
1. 5+ years of proven inbound marketing experience with portfolio of successful campaigns
2. Expert-level proficiency with HubSpot Marketing Hub and CRM integration
3. Demonstrated SEO expertise including keyword research and technical optimization
4. Strong analytical skills with experience in Google Analytics and marketing attribution
5. Bachelor's degree in Marketing, Communications, or related field
6. Experience building and optimizing landing pages and conversion funnels
Preferred Qualifications
1. HubSpot Inbound Marketing Certification
2. Experience in B2B marketing environments
3. Knowledge of account-based marketing strategies
4. Experience with marketing automation beyond HubSpot (Marketo, Pardot)
5. Background in content strategy and editorial planning
6. Experience managing $100k+ marketing budgets
Bonus Skills
1. HubSpot Content Strategy Certification
2. Experience with SQL for data analysis
3. Basic HTML/CSS skills for landing page customization
4. Video content production and editing skills
5. Experience with account-based marketing platforms (Terminus, Demandbase)
6. Public speaking or webinar presentation experience
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