The Head of Growth Marketing is responsible for developing and executing data-driven marketing strategies to accelerate customer acquisition, retention, and revenue growth. This role drives scalable business expansion by optimizing marketing channels, leveraging analytics, and aligning cross-functional teams to achieve aggressive growth targets.
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What is a Head of Growth Marketing?
A Head of Growth Marketing is a senior executive who leads the strategic planning and execution of marketing initiatives focused on rapid and sustainable business growth. This role combines traditional marketing expertise with data analysis, experimentation, and technology to identify and capitalize on high-impact growth opportunities. Unlike traditional marketing leaders, the Head of Growth Marketing operates at the intersection of marketing, product, and data science, using metrics-driven approaches to optimize the entire customer lifecycle from acquisition to retention and revenue expansion.
What does a Head of Growth Marketing do?
Heads of Growth Marketing develop comprehensive growth strategies by analyzing market trends, customer data, and performance metrics to identify key growth levers. They oversee multi-channel marketing campaigns across digital platforms, including SEO/SEM, social media, email, and content marketing, while continuously testing and optimizing approaches based on data insights. They collaborate with product teams to improve user onboarding and retention, implement marketing automation tools, and manage budgets to maximize ROI. Additionally, they lead cross-functional teams, establish KPIs, and report on growth metrics to executive leadership while fostering a culture of experimentation and rapid iteration.
Job Overview
As the Head of Growth Marketing, you will lead our customer acquisition and revenue growth strategies across all digital channels. You'll be responsible for developing and executing data-driven marketing campaigns that drive scalable growth, optimize conversion funnels, and maximize ROI. This role requires a strategic thinker with deep expertise in performance marketing, funnel optimization, and cross-functional leadership to accelerate our market presence and customer base expansion.
Head of Growth Marketing responsibilities include:
1. Develop and implement comprehensive growth marketing strategies across paid social, SEM, email, and content marketing channels
2. Optimize conversion rates through A/B testing, landing page optimization, and customer journey mapping
3. Manage multi-million dollar marketing budgets with rigorous ROI analysis and performance tracking
4. Lead cross-functional teams including product, engineering, and sales to align growth initiatives
5. Implement marketing automation and CRM strategies to improve customer acquisition and retention
6. Analyze market trends and competitive landscape to identify new growth opportunities
7. Build and scale performance marketing campaigns across Facebook, Google, LinkedIn, and emerging platforms
8. Establish KPIs and reporting dashboards to track growth metrics and campaign performance
1. 8+ years of growth marketing experience with 3+ years in leadership roles
2. Proven track record of scaling customer acquisition and revenue growth in B2C/B2B environments
3. Expertise in marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and CRM platforms
4. Deep knowledge of SEM, social media advertising, and programmatic buying platforms
5. Strong background in conversion rate optimization and A/B testing methodologies
6. Experience managing $1M+ monthly marketing budgets with demonstrated ROI improvement
7. Proficiency in SQL and data analysis for marketing performance measurement
8. Experience building and leading high-performance marketing teams
Preferred Qualifications
1. Experience in SaaS, technology, or e-commerce industries
2. Background in both B2B and B2C growth marketing strategies
3. Knowledge of marketing automation tools (HubSpot, Marketo, Pardot)
4. Experience with viral marketing and referral program implementation
5. Familiarity with product-led growth strategies and framework
6. Previous experience in startup or high-growth environment scaling from 1-100M users
7. Certification in Google Ads, Facebook Blueprint, or other relevant platforms
8. Experience with international market expansion and localization strategies
Bonus Skills
1. Python/R skills for advanced marketing analytics and modeling
2. Experience with mobile app growth and ASO optimization
3. Background in content marketing and SEO strategy development
4. Knowledge of account-based marketing (ABM) strategies
5. Experience with marketing attribution modeling and multi-touch attribution
6. Previous success building growth teams from scratch
7. Public speaking experience at marketing conferences or events
8. Experience with fundraising and investor relations regarding growth metrics
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