What is a Growth Marketing Manager?
A Growth Marketing Manager is a strategic marketing professional focused on driving sustainable business growth through data-driven experimentation and optimization across the entire customer lifecycle. Unlike traditional marketers who may focus solely on top-of-funnel acquisition, growth marketers take a holistic approach that encompasses acquisition, activation, retention, referral, and revenue. They combine analytical rigor with creative problem-solving to identify high-impact growth opportunities, test hypotheses rapidly, and scale what works effectively. This role requires expertise in digital marketing channels, conversion rate optimization, customer behavior analysis, and performance measurement to systematically improve key business metrics and maximize long-term customer value.
What does a Growth Marketing Manager do?
Growth Marketing Managers develop and implement comprehensive growth strategies by analyzing customer data and market trends to identify expansion opportunities. They design and execute A/B tests and experiments across various marketing channels to optimize conversion rates and improve customer acquisition costs. They manage multi-channel marketing campaigns including email, social media, SEO, SEM, and content marketing to drive user acquisition and engagement. They collaborate with product, engineering, and sales teams to align growth initiatives with overall business objectives and ensure seamless customer experiences. They monitor and report on key performance metrics, using data insights to refine strategies and demonstrate ROI on marketing investments. They also stay updated on industry trends and emerging technologies to maintain competitive advantage and identify new growth opportunities.
Job Overview
We are seeking a data-driven Growth Marketing Manager to lead our customer acquisition and retention strategies. This role focuses on scaling our digital marketing efforts through experimentation, optimization, and data analysis to drive sustainable business growth across multiple channels.
Growth Marketing Manager responsibilities include:
