An Email Marketing Manager develops and executes strategic email campaigns to drive customer engagement and revenue growth, serving as a critical bridge between marketing initiatives and measurable business outcomes by optimizing communication channels and maximizing ROI.
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What is a Email Marketing Manager?
An Email Marketing Manager is a specialized marketing professional responsible for planning, creating, and managing email campaigns that promote products, services, or brand messages to targeted audiences. This role combines creative storytelling with data-driven strategies to build customer relationships and drive conversions through one of marketing's most direct and personalized channels. The position requires expertise in email platforms, segmentation strategies, compliance regulations (like CAN-SPAM), and performance analytics to ensure messages resonate with subscribers while achieving business objectives.
What does a Email Marketing Manager do?
Email Marketing Managers design and implement end-to-end email marketing strategies, including developing campaign calendars, writing compelling copy, designing templates, and segmenting subscriber lists for targeted messaging. They conduct A/B testing on subject lines, content, and CTAs to optimize open rates and click-through performance while monitoring key metrics like conversion rates, ROI, and unsubscribe rates. Additionally, they ensure compliance with email regulations, manage list hygiene and growth strategies, collaborate with design and content teams, and use CRM tools to automate customer journey workflows and nurture leads through the sales funnel.
Job Overview
We are seeking a strategic Email Marketing Manager to develop and execute comprehensive email marketing campaigns that drive customer engagement, retention, and revenue growth. This role requires expertise in email strategy, segmentation, automation, and performance analysis to optimize our communication channels and maximize ROI.
Email Marketing Manager responsibilities include:
1. Develop and implement end-to-end email marketing strategies and calendars
2. Create and manage segmentation strategies for targeted audience communication
3. Build and optimize automated email workflows (welcome series, abandoned cart, re-engagement)
4. Conduct A/B testing on subject lines, content, CTAs, and send times
5. Analyze campaign performance metrics and provide data-driven recommendations
6. Ensure CAN-SPAM compliance and email deliverability best practices
7. Collaborate with design and content teams for compelling email creatives
8. Manage email database health and implement list growth strategies
1. 5+ years of professional email marketing experience
2. Proficiency with enterprise email marketing platforms (Salesforce Marketing Cloud, HubSpot, or Marketo)
3. Strong analytical skills with experience in email performance metrics (open rates, CTR, conversion rates)
4. Demonstrated experience with email automation and segmentation strategies
5. HTML/CSS skills for email template customization and troubleshooting
6. Knowledge of CAN-SPAM, GDPR, and email compliance regulations
7. Experience with A/B testing and email optimization techniques
Preferred Qualifications
1. Experience in e-commerce or SaaS email marketing
2. Certification in email marketing platforms (Salesforce, HubSpot, or Marketo)
3. Experience with CRM integration (Salesforce, HubSpot CRM)
4. Knowledge of advanced segmentation and personalization techniques
5. Experience with email deliverability tools and inbox placement monitoring
6. Background in lifecycle marketing and customer journey mapping
Bonus Skills
1. Experience with SMS marketing integration
2. Knowledge of AI-powered email optimization tools
3. Experience with dynamic content personalization
4. Proficiency in SQL for advanced segmentation
5. Experience with email analytics platforms (Google Analytics, Mixpanel)
6. Previous work with influencer or partnership email campaigns
7. Experience in building email programs from scratch for startups
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