Director of Paid Marketing Programs job description
The Director of Paid Marketing Programs is a senior leadership role responsible for developing and executing comprehensive paid media strategies across various digital channels to drive customer acquisition and revenue growth. This position is critical for maximizing return on advertising spend (ROAS) and ensuring that paid marketing initiatives align with the company's overall business objectives and brand vision.
Hiring for this role?
POST THIS JOB FOR FREE
Find more suitable candidates for this role ?
TRY FOR FREE
What is a Director of Paid Marketing Programs?
A Director of Paid Marketing Programs is a strategic leader who oversees all paid digital marketing efforts for an organization. This executive-level position involves managing substantial advertising budgets and directing teams that execute campaigns across platforms like Google Ads, Meta, LinkedIn, and programmatic display networks. They are ultimately accountable for the performance and ROI of all paid media investments, making data-driven decisions to optimize campaigns and achieve key business metrics such as customer acquisition cost (CAC) and lifetime value (LTV).
What does a Director of Paid Marketing Programs do?
Directors of Paid Marketing Programs develop and implement the overall paid media strategy, setting performance goals and allocating budgets across different channels and campaigns. They lead and mentor a team of paid media specialists and managers, providing guidance on campaign execution and optimization. A significant part of their role involves analyzing performance data to make informed decisions, conducting A/B tests, and refining targeting strategies to improve ROI. They also manage relationships with advertising platforms and vendors, stay updated on industry trends and new technologies, and present performance reports and strategic recommendations to senior leadership and other stakeholders.
Job Overview
The Director of Paid Marketing Programs will lead the strategic development and execution of all paid marketing initiatives across digital channels including search, social media, display, and programmatic advertising. This role requires a data-driven leader who can optimize marketing spend to drive customer acquisition, revenue growth, and maximize ROI in the competitive US digital marketing landscape.
Director of Paid Marketing Programs responsibilities include:
1. Develop and implement comprehensive paid marketing strategies across Google Ads, Microsoft Advertising, Facebook/Instagram, LinkedIn, and TikTok
2. Manage multi-million dollar marketing budgets with precise allocation and continuous optimization
3. Lead A/B testing and conversion rate optimization initiatives across all paid channels
4. Oversee campaign performance analysis using Google Analytics, Adobe Analytics, and marketing automation platforms
5. Manage relationships with advertising platforms, agencies, and technology vendors
6. Build and mentor a high-performing team of paid marketing specialists and managers
7. Present performance reports and strategic recommendations to executive leadership
8. Stay current with US digital marketing regulations, privacy laws, and platform updates
1. 8+ years of hands-on experience in paid digital marketing with at least 3 years in a leadership role
2. Proven track record of managing $2M+ annual paid marketing budgets with demonstrated ROI
3. Expert-level proficiency in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
4. Strong analytical skills with experience in Google Analytics, SQL, and data visualization tools
5. Experience building and leading high-performance marketing teams
6. Bachelor's degree in Marketing, Business, or related field
Preferred Qualifications
1. Experience in both B2B and B2C digital marketing environments
2. Certification in Google Ads, Google Analytics, or Facebook Blueprint
3. Experience with marketing automation platforms (HubSpot, Marketo, or Pardot)
4. Knowledge of CRM integration and marketing attribution models
5. Experience in SaaS, technology, or e-commerce industries
6. Master's degree in Marketing or MBA
Bonus Skills
1. Proficiency in Python or R for marketing analytics and automation
2. Experience with programmatic advertising platforms (The Trade Desk, DV360)
3. Knowledge of CDP (Customer Data Platform) implementation
4. Experience with marketing mix modeling and multi-touch attribution
5. Previous work with enterprise-level marketing technology stacks
6. Public speaking experience at marketing conferences or events
Real-time search for over 900 million precise talents globally, covering more than 200 countries and regions.
All categories
Ready to Hire?
Real-time search for over 900 million precise talents globally, covering more than 200 countries and regions.
Are you ready to innovate your recruitment process?
Join thousands of leading companies and experience the next generation of intelligent recruitment
No credit card required ｜ 7-day full-featured trial ｜ Dedicated customer support
Frequently Asked Questions
Your questions, answered
Everything you need to know about TalentSeek and how itcan transform your hiring process.
What is TalentSeek
TalentSeek is an AI-powered global recruitment platform designed to make hiring talent worldwide faster, smarter, and more affordable. Powered by advanced AI Agents, TalentSeek helps companies effortlessly connect with top professionals across borders — breaking human network limits and reducing hiring costs. Start hiring globally with ease. One platform, endless talent.
Who can use TalentSeek ?
TalentSeek is built for recruiters. If you are searching for Global Talent or hard-to-find talent, TalentSeek is a fit for you. We work with companies ranging from Fortune 500 to boutique recruiting agencies — and hopefully, you too.
What distinguishes TalentSeek from other recruitment tools?
TalentSeek is an AI-driven global recruitment platform that enables real-time searching of over 900 million job seekers across more than 200 countries and regions. This platform empowers companies to effortlessly connect with top professionals beyond borders, breaking the limitations of personal networks and reducing hiring costs.
Does TalentSeek have access to global candidate data?
Yes. TalentSeek has 900 million profiles across the globe from dozens of data sources. Covers over 200 countries and regions worldwide.We continue to add region-specific sources to enhance global coverage.
Is there a free trial available for TalentSeek?
Yes. To get started, use the "Start for Free" button to open the platform. Then, sign up or log in to access your account.
