A Director of Demand Generation is a senior marketing leader responsible for developing and executing comprehensive strategies to drive qualified leads and revenue growth. This role is critical for scaling customer acquisition and building a predictable pipeline that fuels the company's sales engine.
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What is a Director of Demand Generation?
A Director of Demand Generation is a strategic marketing executive who oversees the planning, execution, and optimization of multi-channel demand generation programs. This leadership position sits at the intersection of marketing and sales, focusing on creating and nurturing a consistent flow of qualified leads through targeted campaigns across digital and traditional channels. They are responsible for the entire customer acquisition funnel, from initial awareness to conversion, using data-driven approaches to maximize ROI and accelerate revenue growth.
What does a Director of Demand Generation do?
Directors of Demand Generation develop integrated marketing strategies that combine content marketing, email campaigns, SEO/SEM, social media, and paid advertising to generate qualified leads. They manage budget allocation across channels, analyze performance metrics to optimize campaigns, and align closely with sales teams to ensure lead quality and conversion. Additionally, they oversee marketing technology stacks, implement automation processes, and lead a team of specialists to execute demand generation initiatives that directly contribute to revenue targets.
Job Overview
The Director of Demand Generation will lead our strategic marketing initiatives to drive qualified pipeline growth and revenue acceleration. This role requires a data-driven leader who will develop and execute multi-channel demand generation strategies, optimize marketing campaigns, and align closely with sales to achieve business objectives. The ideal candidate will have proven experience in scaling demand generation efforts in competitive US markets.
Director of Demand Generation responsibilities include:
1. Develop and execute comprehensive demand generation strategies across digital channels (email, social, SEO/SEM, content)
2. Manage marketing budget allocation and ROI optimization across campaigns
3. Implement marketing automation and lead scoring systems (Marketo/HubSpot/Pardot)
4. Analyze campaign performance metrics and optimize conversion rates throughout funnel
5. Collaborate with sales leadership to align on pipeline goals and lead quality standards
6. Oversee ABM strategies for enterprise target accounts
7. Manage team of demand generation specialists and performance marketers
1. 8+ years of B2B demand generation experience with proven revenue impact
2. Expertise in marketing automation platforms (Marketo, HubSpot, or Pardot certification)
3. Demonstrated success managing $1M+ annual marketing budgets
4. Proficiency in analytics tools (Google Analytics, Tableau, Salesforce)
5. Experience building and optimizing multi-channel campaigns
6. Strong understanding of funnel metrics and revenue attribution models
7. Bachelor's degree in Marketing, Business, or related field
Preferred Qualifications
1. Experience in SaaS or technology industry
2. MBA or advanced marketing degree
3. Experience scaling demand gen in high-growth startups
4. Knowledge of ABM platforms (Terminus, Demandbase)
5. Experience with Salesforce CRM integration
6. Background in content marketing and SEO strategy
7. Experience managing teams of 5+ marketing professionals
Bonus Skills
1. Marketing technology stack implementation experience
2. Certified in advanced marketing analytics programs
3. Public speaking experience at marketing conferences
4. Experience with international demand generation expansion
5. Proven track record of 300%+ YoY pipeline growth
6. Expertise in predictive analytics and AI-driven marketing tools
7. Existing industry contacts and partnership networks
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