A Digital Marketing Strategist develops and executes comprehensive digital marketing campaigns across various online channels to drive brand awareness, customer engagement, and revenue growth, playing a critical role in helping businesses achieve their digital transformation goals and maintain competitive advantage in the digital landscape.
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What is a Digital Marketing Strategist?
A Digital Marketing Strategist is a professional who specializes in planning, developing, and implementing digital marketing initiatives to achieve business objectives. They analyze market trends, consumer behavior, and digital platforms to create effective marketing strategies that maximize ROI. This role requires a deep understanding of digital channels, data analytics, and branding principles to ensure cohesive and impactful marketing efforts across all online touchpoints.
What does a Digital Marketing Strategist do?
Digital Marketing Strategists conduct market research to identify opportunities and target audiences. They develop integrated marketing plans encompassing SEO, SEM, social media, email, and content marketing. They analyze campaign performance using analytics tools, optimize strategies based on data insights, and collaborate with creative teams to produce compelling digital content. Additionally, they manage budgets, track KPIs, and stay updated with emerging digital trends and technologies to maintain campaign effectiveness.
Job Overview
We are seeking a data-driven Digital Marketing Strategist to develop and execute comprehensive digital marketing campaigns that drive brand awareness, lead generation, and revenue growth. The ideal candidate will leverage cutting-edge digital channels and analytics to optimize performance and deliver measurable ROI in today's competitive US digital landscape.
Digital Marketing Strategist responsibilities include:
1. Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing
2. Analyze campaign performance using Google Analytics, CRM data, and marketing automation tools to optimize ROI
3. Manage digital advertising budgets across platforms (Google Ads, Facebook/Instagram, LinkedIn) with monthly spend of $50K+
4. Conduct market research and competitive analysis to identify emerging digital trends and opportunities
5. Collaborate with sales teams to align digital strategies with revenue targets and conversion optimization
6. Create and present performance reports to stakeholders with actionable insights and data-driven recommendations
7. Oversee A/B testing and conversion rate optimization across all digital touchpoints
1. 5+ years of digital marketing experience with proven track record of driving revenue growth
2. Expertise in Google Analytics, Google Ads, and Facebook Business Manager platforms
3. Demonstrated success managing $100K+ annual digital advertising budgets
4. Proficiency in SEO/SEM strategies and technical implementation
5. Strong analytical skills with ability to interpret complex data sets and make data-driven decisions
6. Experience with marketing automation tools (HubSpot, Marketo, or similar)
7. Bachelor's degree in Marketing, Business, or related field
Preferred Qualifications
1. Experience in B2B digital marketing strategies and lead generation
2. Certification in Google Analytics, Google Ads, or Facebook Blueprint
3. Knowledge of CRM integration (Salesforce, HubSpot) with marketing efforts
4. Experience with marketing attribution models and multi-touch revenue attribution
5. Background in e-commerce or SaaS digital marketing environments
6. Familiarity with marketing technology stacks and integration processes
Bonus Skills
1. Advanced Google Analytics and Google Tag Manager implementation skills
2. Experience with programmatic advertising platforms and DSPs
3. Proficiency in data visualization tools (Tableau, Data Studio)
4. Knowledge of Python/R for marketing analytics and automation
5. Experience with account-based marketing (ABM) strategies
6. Content marketing strategy and storytelling expertise
7. Familiarity with marketing AI tools and predictive analytics
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