A Digital Marketing Manager develops and executes comprehensive digital marketing strategies across multiple online channels to drive brand awareness, customer acquisition, and revenue growth, serving as the critical link between a company's products/services and its target audience in the digital landscape.
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What is a Digital Marketing Manager?
A Digital Marketing Manager is a strategic professional responsible for planning, implementing, and optimizing all digital marketing efforts for an organization. They serve as the architect of a company's online presence, leveraging various digital channels to connect with target audiences and achieve business objectives. This role requires a unique blend of creative thinking, analytical skills, and technical knowledge to navigate the ever-evolving digital landscape effectively. Digital Marketing Managers typically oversee a team of specialists and collaborate with other departments to ensure marketing efforts align with overall business goals.
What does a Digital Marketing Manager do?
Digital Marketing Managers develop comprehensive digital marketing strategies that align with business objectives, then execute campaigns across multiple channels including SEO, SEM, social media, email, and content marketing. They analyze campaign performance using tools like Google Analytics, optimize strategies based on data insights, manage digital advertising budgets, and report on ROI. Additionally, they stay updated with digital marketing trends, oversee website optimization for user experience and conversion, manage social media presence, and coordinate with design and content teams to create compelling digital assets that engage target audiences and drive measurable business results.
Job Overview
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our digital marketing initiatives and drive brand growth across all digital channels. The ideal candidate will develop and execute comprehensive digital marketing strategies to increase online visibility, generate qualified leads, and maximize ROI through data-driven optimization and cutting-edge digital tactics.
Digital Marketing Manager responsibilities include:
1. Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing
2. Manage and optimize PPC campaigns (Google Ads, Microsoft Advertising) with monthly budgets exceeding $50K
3. Lead SEO strategy including technical SEO, on-page optimization, and content strategy to improve organic search rankings
4. Analyze campaign performance using Google Analytics, Google Data Studio, and other analytics tools to drive data-informed decisions
5. Manage social media advertising campaigns across Facebook, Instagram, LinkedIn, and Twitter with proven ROI measurement
6. Oversee email marketing automation, segmentation strategies, and lead nurturing campaigns
7. Collaborate with content team to develop high-converting landing pages and marketing collateral
8. Prepare and present monthly performance reports with KPI analysis and recommendations
1. Bachelor's degree in Marketing, Business, or related field
2. 5+ years of hands-on digital marketing experience with proven track record of ROI
3. Expert proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
4. Demonstrated experience managing monthly digital ad budgets of $30K+
5. Strong analytical skills with ability to interpret data and optimize campaigns
6. Experience with marketing automation platforms (HubSpot, Marketo, or similar)
7. Proven success in SEO/SEM strategies and implementation
8. Excellent communication and presentation skills
Preferred Qualifications
1. Google Analytics Individual Qualification (GAIQ) and Google Ads certifications
2. Experience in B2B digital marketing strategies
3. HubSpot or Marketo certification
4. Experience with CRM integration (Salesforce, HubSpot CRM)
5. Knowledge of HTML/CSS for landing page optimization
6. Experience with A/B testing and conversion rate optimization
7. Previous agency experience managing multiple client accounts
8. Experience in marketing technology stack management
Bonus Skills
1. Google Tag Manager implementation experience
2. Advanced Excel skills (pivot tables, VLOOKUP, data analysis)
3. Experience with marketing attribution modeling
4. Video marketing and YouTube advertising experience
5. Programmatic advertising experience
6. Familiarity with Python or R for marketing analytics
7. Experience with marketing AI tools and predictive analytics
8. Previous experience scaling digital marketing efforts for rapid growth companies
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