Digital Marketing Executive job description

A Digital Marketing Executive develops and implements comprehensive digital marketing strategies across various online channels to drive brand awareness, customer engagement, and revenue growth. This role is essential for businesses to maintain competitive advantage in the digital landscape by optimizing online presence, generating qualified leads, and maximizing return on marketing investments.

Briefcase
Hiring for this role?
POST THIS JOB FOR FREE
Arrow
Folder Search
Find more suitable candidates for this role ?
TRY FOR FREE
Arrow

What is a Digital Marketing Executive?

A Digital Marketing Executive is a marketing professional who specializes in planning, executing, and managing digital marketing campaigns across online platforms. This role combines creative marketing skills with analytical capabilities to reach target audiences through channels such as search engines, social media, email, and display advertising. Digital Marketing Executives are responsible for building brand awareness, generating leads, and driving customer acquisition through data-driven strategies that align with overall business objectives.

What does a Digital Marketing Executive do?

Digital Marketing Executives develop and implement multi-channel digital marketing strategies, including SEO/SEM, social media marketing, email campaigns, and content marketing. They analyze market trends and consumer behavior to optimize campaign performance, manage digital advertising budgets, and track key performance metrics using analytics tools. Additionally, they create engaging digital content, monitor brand reputation online, conduct A/B testing to improve conversion rates, and collaborate with cross-functional teams to ensure consistent messaging across all digital touchpoints.

Job Overview

We are seeking a results-driven Digital Marketing Executive to develop, implement, and optimize our digital marketing campaigns across various channels. The ideal candidate will be responsible for driving brand awareness, lead generation, and customer acquisition through data-driven strategies in the US market.

Digital Marketing Executive responsibilities include:

1. Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and display advertising 2. Manage and optimize Google Ads campaigns with a focus on ROI and conversion rate optimization 3. Create and implement A/B testing strategies for landing pages, ad copy, and email campaigns 4. Analyze campaign performance using Google Analytics, adjusting strategies based on data insights 5. Manage social media presence across platforms including Facebook, Instagram, LinkedIn, and Twitter 6. Develop email marketing campaigns and nurture sequences using marketing automation tools 7. Collaborate with content team to create engaging digital content that drives conversions
Want to generate an attractive job description?

Must-Have Requirements

1. 3+ years of hands-on experience in digital marketing with proven ROI results 2. Proficiency in Google Analytics, Google Ads, and Facebook Ads Manager 3. Experience with SEO tools (SEMrush, Ahrefs, or Moz) and keyword research 4. Strong analytical skills with ability to interpret data and make data-driven decisions 5. Bachelor's degree in Marketing, Communications, or related field 6. Experience with email marketing platforms (Mailchimp, HubSpot, or Marketo) 7. Knowledge of WordPress or similar CMS platforms

Preferred Qualifications

1. Google Analytics or Google Ads certification 2. Experience with marketing automation platforms (HubSpot, Marketo, or Pardot) 3. Knowledge of HTML/CSS for basic website updates 4. Experience with CRM systems (Salesforce, HubSpot CRM) 5. Previous experience in B2C digital marketing campaigns 6. Familiarity with video marketing platforms and strategies 7. Experience with e-commerce platforms (Shopify, Magento)

Bonus Skills

1. Google Tag Manager implementation experience 2. Basic graphic design skills (Canva, Adobe Creative Suite) 3. Video editing capabilities for social media content 4. Experience with marketing attribution modeling 5. Knowledge of Python or R for advanced data analysis 6. Previous experience with account-based marketing strategies 7. Familiarity with marketing compliance regulations (CAN-SPAM, GDPR)

Are you ready to innovate your recruitment process?

Join thousands of leading companies and experience the next generation of intelligent recruitment

No credit card required | 7-day full-featured trial | Dedicated customer support

Frequently Asked Questions

Your questions, answered

Everything you need to know about TalentSeek and how itcan transform your hiring process.

What is TalentSeek

toggle

TalentSeek is an AI-powered global recruitment platform designed to make hiring talent worldwide faster, smarter, and more affordable. Powered by advanced AI Agents, TalentSeek helps companies effortlessly connect with top professionals across borders — breaking human network limits and reducing hiring costs. Start hiring globally with ease. One platform, endless talent.

Who can use TalentSeek ?

toggle

TalentSeek is built for recruiters. If you are searching for Global Talent or hard-to-find talent, TalentSeek is a fit for you. We work with companies ranging from Fortune 500 to boutique recruiting agencies — and hopefully, you too.

What distinguishes TalentSeek from other recruitment tools?

toggle

TalentSeek is an AI-driven global recruitment platform that enables real-time searching of over 900 million job seekers across more than 200 countries and regions. This platform empowers companies to effortlessly connect with top professionals beyond borders, breaking the limitations of personal networks and reducing hiring costs.

Does TalentSeek have access to global candidate data?

toggle

Yes. TalentSeek has 900 million profiles across the globe from dozens of data sources. Covers over 200 countries and regions worldwide.We continue to add region-specific sources to enhance global coverage.

Is there a free trial available for TalentSeek?

toggle

Yes. To get started, use the "Start for Free" button to open the platform. Then, sign up or log in to access your account.