A Demand Generation Manager is a marketing professional responsible for developing and executing strategies to drive interest and demand for a company's products or services, ultimately fueling the sales pipeline and accelerating revenue growth.
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What is a Demand Generation Manager?
A Demand Generation Manager is a strategic marketing role focused on creating and nurturing interest in a company's offerings. They design and implement integrated campaigns across multiple channels to attract potential customers, generate qualified leads, and build a sustainable pipeline for the sales team. This role requires a blend of creativity, analytical skills, and a deep understanding of the buyer's journey to effectively drive demand and support business growth.
What does a Demand Generation Manager do?
A Demand Generation Manager develops and executes multi-channel marketing campaigns to generate leads and drive revenue. They collaborate with sales teams to align strategies, utilize marketing automation tools to nurture prospects, and analyze data to optimize campaign performance. Additionally, they manage budget allocation, A/B test messaging, and report on key metrics to ensure continuous improvement and maximum ROI.
Job Overview
The Demand Generation Manager will develop and execute multi-channel marketing strategies to drive qualified leads and pipeline growth. This role requires expertise in creating integrated campaigns that leverage digital marketing, content strategy, and marketing automation to generate measurable demand and support sales objectives.
1. Develop and implement comprehensive demand generation strategies across multiple channels
2. Create and manage integrated marketing campaigns using Marketo, HubSpot, or similar marketing automation platforms
3. Analyze campaign performance metrics and optimize strategies based on data-driven insights
4. Collaborate with sales teams to ensure lead quality and proper lead nurturing processes
5. Manage digital marketing initiatives including SEO/SEM, email marketing, and social media advertising
6. Develop and maintain marketing budgets with clear ROI tracking and reporting
7. Create compelling content and messaging that resonates with target B2B audiences
1. 5+ years of experience in demand generation or growth marketing roles
2. Proven track record of driving qualified leads and measurable pipeline growth
3. Expertise with marketing automation platforms (Marketo, HubSpot, or Pardot)
4. Strong analytical skills with experience in Google Analytics and marketing attribution
5. Experience managing digital advertising campaigns (Google Ads, LinkedIn Ads)
6. Bachelor's degree in Marketing, Business, or related field
7. Demonstrated ability to work cross-functionally with sales and product teams
Preferred Qualifications
1. Experience in B2B technology or SaaS marketing environments
2. Certification in marketing automation platforms (Marketo Certified Expert, HubSpot Certification)
3. Experience with ABM (Account-Based Marketing) strategies and tools
4. Knowledge of CRM systems (Salesforce, Dynamics) and marketing-sales alignment
5. Background in content marketing and lead nurturing program development
6. Experience managing marketing budgets exceeding $500K annually
Bonus Skills
1. Advanced certification in Google Analytics or marketing analytics
2. Experience with predictive analytics and AI-driven marketing tools
3. Proficiency in marketing operations and revenue operations (RevOps)
4. Background in international or multi-region demand generation campaigns
5. Experience with webinar and virtual event marketing strategies
6. Knowledge of compliance requirements (GDPR, CCPA) for marketing operations
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