Content Strategist job description

A Content Strategist is responsible for developing and executing a comprehensive content plan that aligns with business objectives and audience needs, driving brand engagement and conversion through strategic content creation and distribution.

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What is a Content Strategist?

A Content Strategist is a professional who plans, develops, and manages content initiatives to achieve specific business goals. They analyze audience needs, market trends, and brand voice to create a cohesive content strategy that enhances user experience and supports marketing objectives. This role involves defining content standards, optimizing content for SEO, and ensuring consistency across all platforms to build brand authority and drive measurable results.

What does a Content Strategist do?

A Content Strategist conducts content audits and competitive analysis to identify gaps and opportunities. They define content goals, create editorial calendars, and collaborate with writers, designers, and marketers to produce high-quality content. Additionally, they monitor content performance using analytics tools, refine strategies based on data insights, and ensure content aligns with SEO best practices and user intent to maximize engagement and conversions.

Job Overview

We are seeking a strategic Content Strategist to develop and execute comprehensive content strategies that drive brand awareness, engagement, and conversion. The ideal candidate will bridge creative vision with data-driven insights to create compelling content across multiple channels that resonates with our target audience and supports business objectives.

Content Strategist responsibilities include:

1. Develop and implement holistic content strategies aligned with business goals and brand voice 2. Conduct audience research and content gap analysis to identify opportunities 3. Create and maintain content calendars, style guides, and governance documentation 4. Collaborate with marketing, design, and product teams to ensure content consistency 5. Analyze content performance metrics and optimize strategies based on data insights 6. Manage content distribution across digital platforms including website, social media, and email 7. Ensure all content meets SEO best practices and accessibility standards 8. Oversee content lifecycle management from creation to retirement
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Must-Have Requirements

1. 5+ years of experience in content strategy, content marketing, or editorial leadership 2. Proven track record of developing successful content strategies that drive measurable results 3. Expertise in content management systems (e.g., WordPress, Contentful) and analytics tools 4. Strong understanding of SEO principles and content optimization techniques 5. Excellent written and verbal communication skills with portfolio demonstrating strategic thinking 6. Experience with audience research and persona development methodologies 7. Ability to analyze content performance data and make data-driven decisions 8. Bachelor's degree in Marketing, Communications, Journalism, or related field

Preferred Qualifications

1. Experience in A/B testing and content experimentation frameworks 2. Knowledge of content personalization strategies and marketing automation tools 3. Background in both B2B and B2C content environments 4. Experience with content audit tools like Screaming Frog or Sitebulb 5. Familiarity with project management tools (Asana, Trello, Jira) 6. Understanding of UX principles and content-first design approaches 7. Previous experience mentoring junior content team members 8. Master's degree in relevant field or professional certifications

Bonus Skills

1. Proficiency in content mapping and journey orchestration tools 2. Experience with AI-powered content optimization platforms 3. Multilingual content strategy experience 4. Background in video content strategy and production 5. Knowledge of emerging content formats (interactive content, AR/VR) 6. Experience with content localization and global strategy development 7. Certification in content strategy or related disciplines 8. Public speaking experience at industry conferences or events

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