Content Marketing Manager job description

What is a Content Marketing Manager?

A Content Marketing Manager is a strategic marketing professional responsible for planning, creating, and distributing valuable content to attract and retain a clearly defined audience. This role sits at the intersection of marketing, storytelling, and data analysis, focusing on building brand authority and driving customer engagement rather than direct selling. They oversee the entire content lifecycle, from ideation to measurement, ensuring all content aligns with the company's brand voice, business objectives, and audience needs.

What does a Content Marketing Manager do?

A Content Marketing Manager develops and implements a comprehensive content strategy aligned with business goals. They conduct audience research to understand customer pain points and interests. Their key responsibilities include managing a content calendar, overseeing the creation of various content formats (blogs, videos, social media posts, emails, whitepapers), and ensuring quality and consistency across all channels. They collaborate with designers, writers, and other marketers. Crucially, they use analytics tools to track content performance, measure ROI, and continuously optimize the strategy based on data insights to improve engagement and conversion rates.

Job Overview

We are seeking a strategic Content Marketing Manager to develop and execute our content strategy across multiple channels. This role requires a data-driven professional who can create compelling content that drives brand awareness, engagement, and conversion while aligning with our business objectives and target audience needs.

Content Marketing Manager responsibilities include:

Must-Have Requirements

Preferred Qualifications

Bonus Skills