An Associate Brand Manager supports the development and execution of marketing strategies to build brand equity and drive business growth. This role is crucial for maintaining brand consistency, analyzing market trends, and collaborating with cross-functional teams to ensure the brand's competitive positioning and long-term success.
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What is a Associate Brand Manager?
An Associate Brand Manager is a marketing professional who assists in managing and growing a brand's presence in the market. They work under the guidance of a Brand Manager or Senior Brand Manager to implement marketing initiatives, conduct market research, and monitor brand performance. This role is typically an entry-level or mid-level position that serves as a stepping stone to more senior brand management roles, requiring a blend of analytical skills, creativity, and strategic thinking.
What does a Associate Brand Manager do?
An Associate Brand Manager performs a variety of tasks to support brand strategy and execution. They conduct market research and competitive analysis to identify trends and opportunities. They assist in developing marketing campaigns, including digital, social media, and traditional advertising efforts. They collaborate with sales, product development, and creative teams to ensure brand consistency across all channels. Additionally, they track and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and recommend adjustments as needed. They may also manage budgets, coordinate promotional activities, and gather customer feedback to inform future brand decisions.
Job Overview
The Associate Brand Manager will support the development and execution of brand strategies to drive growth and market share for our product portfolio. This role involves collaborating with cross-functional teams to implement marketing initiatives, analyze market trends, and optimize brand performance across the US market.
Associate Brand Manager responsibilities include:
1. Assist in developing and implementing annual brand marketing plans and strategies
2. Conduct market research and competitive analysis to identify growth opportunities
3. Manage day-to-day execution of marketing campaigns across digital and traditional channels
4. Collaborate with advertising agencies on creative development and media planning
5. Analyze brand performance metrics and sales data to optimize marketing efforts
6. Support new product launch activities and go-to-market strategies
7. Manage marketing budget tracking and expenditure reporting
8. Coordinate with sales team to ensure brand consistency in trade marketing materials
1. Bachelor's degree in Marketing, Business Administration, or related field
2. 2-4 years of brand management or marketing experience in CPG industry
3. Proven experience with digital marketing platforms and social media management
4. Strong analytical skills with proficiency in Excel and data analysis tools
5. Experience developing and executing multi-channel marketing campaigns
6. Excellent project management and cross-functional collaboration skills
7. Knowledge of US consumer market trends and shopping behaviors
Preferred Qualifications
1. MBA from accredited US business school
2. Experience with Nielsen or IRI market data analysis
3. Background in food, beverage, or consumer packaged goods industry
4. Previous experience with brand positioning and portfolio management
5. Familiarity with marketing automation tools and CRM systems
6. Experience managing marketing budgets exceeding $1M annually
7. Proven track record of successful product launches in US market
Bonus Skills
1. Professional certification in digital marketing (Google Analytics, HubSpot)
2. Bilingual capabilities (Spanish preferred for US market)
3. Experience with marketing mix modeling and ROI analysis
4. Strong network of agency and vendor relationships
5. Previous experience presenting to senior leadership teams
6. Knowledge of e-commerce platforms and Amazon marketing tools
7. Experience with consumer segmentation and targeting strategies
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