An Assistant Brand Manager supports the development and execution of marketing strategies to strengthen brand positioning and drive consumer engagement, playing a critical role in ensuring brand consistency and market relevance.
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What is a Assistant Brand Manager?
An Assistant Brand Manager is a junior marketing professional who assists in managing and growing a brand's presence in the market. They work under the guidance of a Brand Manager to implement marketing initiatives, analyze market trends, and support campaign execution. This role is essential for maintaining brand integrity and contributing to long-term business growth.
What does a Assistant Brand Manager do?
An Assistant Brand Manager conducts market research to identify consumer insights and competitive trends. They assist in developing marketing plans, coordinating promotional activities, and monitoring campaign performance. Additionally, they collaborate with cross-functional teams, such as sales and creative departments, to ensure brand messaging is consistent and effective. They also help manage budgets and analyze data to measure the success of marketing efforts.
Job Overview
The Assistant Brand Manager will support the development and execution of brand strategies to drive market share growth and brand equity in the US market. This role involves collaborating with cross-functional teams to implement marketing initiatives, analyze consumer insights, and ensure brand consistency across all channels.
Assistant Brand Manager responsibilities include:
1. Assist in developing and implementing comprehensive brand marketing strategies and annual plans
2. Conduct market research and analyze consumer trends to identify growth opportunities
3. Manage day-to-day marketing activities including digital campaigns, social media, and promotional events
4. Collaborate with advertising agencies to develop creative assets and media plans
5. Monitor brand performance metrics and prepare regular reports on campaign effectiveness
6. Support new product launch initiatives from concept to execution
7. Manage brand budget tracking and ensure efficient allocation of marketing funds
8. Coordinate with sales team to ensure brand consistency in trade marketing materials
1. Bachelor's degree in Marketing, Business Administration, or related field
2. 2-3 years of brand marketing experience in CPG or retail industry
3. Proven experience with digital marketing platforms and social media management
4. Strong analytical skills with proficiency in Excel and data analysis tools
5. Excellent written and verbal communication skills
6. Ability to manage multiple projects simultaneously in fast-paced environment
7. Understanding of US consumer behavior and market dynamics
8. Experience with budget management and ROI analysis
Preferred Qualifications
1. MBA degree from accredited US university
2. Experience working with major US retail accounts (Walmart, Target, Amazon)
3. Background in FMCG (Fast-Moving Consumer Goods) industry
4. Proficiency with marketing analytics software (Nielsen, IRI, or similar)
5. Experience managing agency relationships and creative development processes
6. Knowledge of SEO/SEM strategies and digital marketing best practices
7. Previous experience with product launch management
8. CPG industry certification or relevant professional qualifications
Bonus Skills
1. Bilingual capabilities (Spanish/English) for diverse market outreach
2. Experience with marketing automation tools (HubSpot, Marketo)
3. Proficiency in Adobe Creative Suite for basic creative adjustments
4. Google Analytics certification and social media advertising expertise
5. Previous experience with influencer marketing campaigns
6. Knowledge of emerging marketing technologies and AI tools
7. Experience in crisis management and brand reputation protection
8. Established network within US retail or CPG industry
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