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Web Optimization Manager job description
A Web Optimization Manager is responsible for developing and implementing strategies to enhance website performance, user experience, and conversion rates. This role is crucial for driving organic growth, maximizing ROI from digital channels, and ensuring the company's online presence aligns with business objectives.
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What is a Web Optimization Manager?
A Web Optimization Manager is a digital marketing professional who specializes in improving website performance through data-driven strategies. They focus on enhancing user experience, increasing conversion rates, and maximizing the effectiveness of web assets. This role combines expertise in analytics, SEO, UX/UI design, and technical web development to ensure the website meets both user needs and business goals. The manager oversees A/B testing, analyzes user behavior, and implements changes that drive measurable improvements in key metrics such as engagement, retention, and revenue.
What does a Web Optimization Manager do?
A Web Optimization Manager develops and executes comprehensive strategies to improve website performance and user experience. They conduct A/B and multivariate testing to identify effective changes, analyze web analytics data to uncover insights, and collaborate with developers and designers to implement optimizations. Additionally, they monitor SEO performance, ensure mobile responsiveness, and track key performance indicators to report on progress and ROI. Their goal is to continuously refine the website to increase conversions, reduce bounce rates, and enhance overall digital engagement.
Job Overview
The Web Optimization Manager will lead our digital performance strategy by driving continuous improvement across all web properties. This role requires expertise in data-driven optimization, A/B testing methodologies, and user experience enhancement to maximize conversion rates, engagement metrics, and overall digital revenue performance.
Web Optimization Manager responsibilities include:
1. Develop and execute comprehensive testing roadmap including A/B, multivariate, and personalization tests
2. Analyze user behavior data using Google Analytics, Hotjar, and other analytics platforms
3. Manage conversion rate optimization (CRO) program with clear KPIs and ROI measurement
4. Collaborate with UX/UI teams to implement data-informed design improvements
5. Lead technical implementation of tracking codes and optimization tools
6. Present optimization results and insights to senior leadership with actionable recommendations
7. Manage optimization budget and vendor relationships with testing platforms like Optimizely or VWO
1. 5+ years experience in digital marketing with focus on CRO and web optimization
2. Proven track record of increasing conversion rates by minimum 15% year-over-year
3. Expertise in A/B testing platforms (Optimizely, VWO, or Google Optimize)
4. Advanced proficiency in web analytics tools (Google Analytics, Adobe Analytics)
5. Strong understanding of statistical significance and testing methodologies
6. Experience with tag management systems (Google Tag Manager, Tealium)
7. Bachelor's degree in Marketing, Statistics, or related field
Preferred Qualifications
1. Experience managing optimization programs for e-commerce or SaaS companies
2. Certification in Google Analytics, Optimizely, or other testing platforms
3. Background in UX research or user testing methodologies
4. Knowledge of front-end development technologies (HTML, CSS, JavaScript)
5. Experience with personalization engines and machine learning optimization tools
6. Master's degree in Data Analytics, Human-Computer Interaction, or related field
Bonus Skills
1. SQL querying skills for advanced data analysis
2. Python or R programming for statistical analysis
3. Experience with heat mapping and session recording tools
4. Knowledge of Core Web Vitals and page speed optimization
5. Previous management of optimization team or agency resources
6. Public speaking experience at marketing or analytics conferences
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