A Brand Designer & Illustrator is a creative professional who develops visual identities and custom illustrations that define a company's brand personality and storytelling. This role bridges strategic branding with artistic expression to create memorable visual systems that drive brand recognition and emotional connection with target audiences.
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What is a Brand Designer & Illustrator?
A Brand Designer & Illustrator is a hybrid creative professional who combines strategic brand design with artistic illustration skills. They specialize in developing comprehensive visual identities that include logos, color palettes, typography systems, and custom illustrative elements. Unlike standard graphic designers, they possess advanced drawing and digital illustration capabilities that allow them to create unique artwork tailored to a brand's specific narrative and personality. This role requires both left-brain strategic thinking to solve business challenges and right-brain artistic talent to create emotionally resonant visual storytelling.
What does a Brand Designer & Illustrator do?
Brand Designers & Illustrators perform several key functions: They conduct brand audits and market research to inform visual strategy, then develop complete brand identity systems including logos, color palettes, typography, and pattern libraries. They create custom illustrations for various applications including marketing materials, packaging, websites, and social media content. These professionals also design brand guidelines that ensure visual consistency across all touchpoints. Additionally, they collaborate with marketing teams to develop visual campaigns, present concepts to stakeholders, and adapt designs for different platforms while maintaining brand integrity. Many also create motion graphics and animated elements for digital brand experiences.
Job Overview
We are seeking a talented Brand Designer & Illustrator to join our creative team. This role requires a visionary artist who can translate brand stories into compelling visual identities through exceptional illustration skills and strategic design thinking. The ideal candidate will develop cohesive brand systems, create memorable illustrations, and ensure visual consistency across all touchpoints to elevate our brand presence in the competitive US market.
1. Develop comprehensive brand identity systems including logos, color palettes, typography, and visual guidelines
2. Create original illustrations for digital campaigns, print materials, packaging, and marketing collateral
3. Design and maintain brand consistency across all platforms including web, social media, and physical products
4. Collaborate with marketing and product teams to create visually compelling brand narratives
5. Produce vector illustrations, icon systems, and pattern designs that align with brand strategy
6. Present design concepts and rationales to stakeholders and incorporate feedback
7. Stay updated with design trends, illustration techniques, and industry best practices
8. Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards
1. Bachelor's degree in Graphic Design, Illustration, or related field with 3+ years professional experience
2. Portfolio demonstrating strong brand identity systems and diverse illustration styles
3. Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
4. Proven ability to create vector illustrations, iconography, and pattern designs
5. Strong understanding of typography, color theory, and composition principles
6. Experience developing brand guidelines and design systems for US market
7. Excellent communication skills and ability to present design concepts effectively
8. Portfolio must show commercial brand projects with measurable impact
Preferred Qualifications
1. Experience in agency environment working with multiple brand clients
2. Proficiency in motion graphics or animation software (After Effects, Principle)
3. Knowledge of packaging design and production processes
4. Experience with web design principles and basic HTML/CSS understanding
5. Background in consumer products or retail branding
6. Familiarity with 3D modeling or rendering software
7. Experience art directing photo shoots or collaborating with photographers
8. Understanding of UX/UI principles for digital product design
Bonus Skills
1. Hand-lettering or calligraphy skills
2. Traditional art background (painting, drawing, printmaking)
3. Experience with Procreate or other digital drawing tools
4. Knowledge of AR/VR design principles
5. Social media content creation experience
6. Experience designing for accessibility and inclusive design
7. Award-winning portfolio or industry recognition
8. Bilingual capabilities (Spanish/English) for diverse market appeal
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